Marketing Strategy and Planning

Strategy development is the foundation of great campaigns, and ensure you focus your resources on the activities that will deliver results, eliminating the unnecessary and ineffective. As Michael Porter said, “The essence of strategy is choosing what not to do.”

Consultancy, strategic counsel and planning are foundational elements of our service. Working with clients to understand their own unique culture and business challenge, we identify a clear marketing strategy, communicate key messages and employ tactics to create a framework for measurement and assessment of ROI.

Strategic Marketing Planning

Our campaign planning is 360°, meaning we consider all marketing tactics to ensure your messages are delivered to your key audiences in the most appropriate form, at the best time to maximise their effect. The marketing plan we create could involve engaging with your stakeholders through Public Relations, Analyst relations, Advertising, Marketing automation, Marketing management, Social Media or Direct Marketing to tell your story. Some of our clients work with us in a specific country for their PR Strategy, although we specialise in delivering international campaigns.

Delivering Results

Finally we wrap all the activity up with clearly defined and mutually agreed qualitative and quantitative objective and measurement framework. For some clients, particularly American companies entering or growing their presence in Europe, we offer a marketing management service, allowing them to focus on hiring more salespeople to build the business.

Case Studies

Re-purposing Content for Lead Generation

The Back to Basics eBook was Vicor’s number one lead generation tool

Penn Engineering Case Study Banner Image

Generating Leads Through Email Marketing and Landing Pages

"Chloe has done a great job for us in the short amount of time she has been on the account. She has gained a good understanding of our business quickly" 

Generating leads with a minimal budget spend

We decided to run a competition aimed at design engineers, hobbyists & makers