Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Aspencore research shows the content that will get engineers to provide contact details

Aspencore’s annual Supplier Interface Study is an important piece of research that provides insight into what drives the...

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PCIM Europe 2017 issues call for papers

The organisers of PCIM Europe’s conference have issued a call for papers. PCIM Europe is the leading event for the entire power electronics...

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Congratulations to the winner of the Fitbit Surge

At Napier we believe in using real data to drive marketing decisions and plans. So we do a lot of research to ensure we understand the views of our...

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How to win at Facebook marketing…even though reach and referral traffic is at an all-time low thanks to a new update

On the 29th June, Facebook announced another tweak to its News Feed that effects which stories and updates users get to see. Facebook’s engineering...

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Electronics Weekly mulls round table discussions for client campaigns

Although the idea is not a new one, it’s great to see a publisher like Electronics Weekly look at new ways to generate valuable content that...

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Bits and Chips Smart System Event 2016

Techwatch are hosting one of the biggest High Tech events held in the Netherlands, the Bits and Chips Smart Systems event on 28th September 2016. This...

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The Napier Nine – Getting to Know The Team – Clare Nicholson

In the latest instalment of The Napier Nine, read about our PR Coordinator and Administrator Clare Nicholson 1. Which Napier project are you most...

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Congratulations to PowerPulse on reaching 20 Years

We would like to congratulate the popular power publication PowerPulse on 20 years of publication. We normally blog about European media, but for big...

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ETN offers range of marketing opportunities in Finland

We recently reported that Elektroniikkalehti had rebranded to ETN, making things a lot easier for those of us with limited Finnish to discuss this...

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Bits and Chips celebrates success of ASML

Bits and Chips is the leading magazine in the Netherlands for the high tech industry, and five years ago they published a special issue entirely...

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