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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Techwatch to Organise First Dutch RF Conference

On 23 November the first Dutch RF Conference will take place at Novio Tech Campus in Nijmegen, the Netherlands. This new conference will include: ...

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elektronik informationen increases print circulation

Print still refuses to die, particularly in Germany. Despite the costs of print and postage, elektronik informationen has recently increased their...

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Weka mixing English and Chinese for The Elektronik

Weka Fachmedien will publish a combined English and Chinese title, The Elektronik international, as a special issue on November 2nd 2016, just in time...

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Aspencore research shows the content that will get engineers to provide contact details

Aspencore’s annual Supplier Interface Study is an important piece of research that provides insight into what drives the...

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PCIM Europe 2017 issues call for papers

The organisers of PCIM Europe’s conference have issued a call for papers. PCIM Europe is the leading event for the entire power electronics...

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Congratulations to the winner of the Fitbit Surge

At Napier we believe in using real data to drive marketing decisions and plans. So we do a lot of research to ensure we understand the views of our...

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In memory of Tommy Jägermo

Like most industries, electronics has its fair share of good and bad characters, and it’s always the good ones that you really remember. Tommy...

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How to win at Facebook marketing…even though reach and referral traffic is at an all-time low thanks to a new update

On the 29th June, Facebook announced another tweak to its News Feed that effects which stories and updates users get to see. Facebook’s engineering...

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Electronics Weekly mulls round table discussions for client campaigns

Although the idea is not a new one, it’s great to see a publisher like Electronics Weekly look at new ways to generate valuable content that...

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Bits and Chips Smart System Event 2016

Techwatch are hosting one of the biggest High Tech events held in the Netherlands, the Bits and Chips Smart Systems event on 28th September 2016. This...

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