Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Email Doesn’t Suck… at Least Not as Much as you Think it Does
Email has been around in B2B marketing for a long time. In the last decade, with the arrival of shiny new marketing channels such as social media and…
A Napier Podcast Interview with Stefan Debois – Pointerpro
Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated…
Procurement Pro: A Great Success From Electronic Specifier
In February, Electronic Specifier launched its new magazine, Procurement Pro, the newest 'go-to' guide for those within the world of procurement in…
It’s Nearly Time For Focus On PCB 2024!
The third edition of 'Focus on PCBs - From Design to Assembly' is taking place on May 15th -16th 2024. The event is only European B2B trade fairly…
9 Ways to Improve your Digital Advertising Campaigns
At Napier, we run a large number of digital campaigns, which gives us fantastic insight into how to run campaigns that deliver results that make a…
A Napier Podcast Interview with Emir Zecovic – CMO
Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology…
Electronique Composants Instrumentation Announces New Editor-in-Chief
ECInews's current Editor-in-Chief, Alain Dieul, has announced that he will be stepping down from the role, and will be passing the torch to Nicolas…
Napier’s ChatGPT Lead Gen Tool
It's no secret that AI tools like ChatGPT can support marketers with a range of activities. One of the most interesting things about ChatGPT is the…
A Napier Podcast Interview with Sean Campbell – Cascade Insights
Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses…
March Semiconductor Market Update from Future Horizons
As an agency that works with some of the leading companies within the technology industry, it is important that we stay up-to-date on the industry,…