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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Interview with Alfred Vollmer

It has clearly been a very busy time for Alfred Vollmer since he was promoted to editor-in-chief at Hüthig. We finally managed to grab some of his...

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Google releases Micro-Moments Guide

With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to...

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Poor visibility costs digital advertisers in the UK £154 million

For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers a...

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PRCA launches the Digital PR and Communications Report 2016

The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report, produced in...

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Enginuity Europe plans documentary on wearables

Phil Ling, editor-in-chief of Enginuity Europe is planning a mini-documentary about Wearable Technology that aims to follow in the footsteps of the...

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Brand storytelling – the GE model

The Science and technology Company: GE, has been thinking outside of the box, as they introduce ‘signature stories’ that communicate core...

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SEMICON Europa to co-locate with electronica and productronica

SEMI and Messe München have teamed up to co-locate SEMICON Europa with productronica and electronica. The addition of SEMICON Europa will provide...

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Google introduces Click to Message for AdWords

Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. This function will be...

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Dickon Ross warns the publishing industry to hold on to their seats

In a recent blog post, Dickon Ross, editor-in-chief at Engineering & Technology, warns publishers that, “In terms of disruption, what’s gone...

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ELEKTRONIKPRAXIS celebrates its 50th Anniversary with a museum at electronica

ELEKTRONIKPRAXIS is celebrating its 50th anniversary in style at electronica this year, with a Milestones Museum. Situated in Hall A4, stand 201, the...

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