AUTOMOBIL-ELEKTRONIK to Increase Number of Issues

As the automotive industry continues to grow and with an increasing amount of topics to cover, German publisher Huthig has decided to increase its number of AUTOMOBIL-ELEKTRONIK print issues from six to eight times a year; in order to keep up with the growth of the industry.

Alfred Vollmer, editor in chief of AUTOMOBIL-ELEKTRONIK, says “The automotive industry is currently going through a fundamental change as the car changes, very simply said from a motorized sheet metal box to a computer on wheels with lightweight exterior and fast cloud connection. Therefore, our readers, the top level executives of the automotive electronics industry, need more information tailored exactly to their needs.”




Industry Electronics Congress Launched for 2019

German publisher Huthig has launched a new conference for 2019. The Industry Electronics Congress will provide executives and specialists within the industrial electronics industry, the opportunity to find out first hand which solutions and technologies will be in demand for the future of the microelectronics market.

Taking place in Munich from May 22nd-23rd, visitors will be able to attend presentations from top-speakers in the industry, who will provide deep insight into both the requirements and the possible solutions of the future. Key topics to be covered will include: Robotics and Control, Artificial Intelligence, Power and Drivetrain, Safety & Security, Industrial IoT, Industry 4.0 and Smart City, Obsolescence, Metrology and Communication, 3D Printing and Manufacturing as well as Big Data and Virtual Reality.

“European manufacturers are world leaders in the segment of industrial electronics”, explains Alfred Vollmer, editor-in-chief of Huthig’s electronics media department. “However, in order to maintain this pole position, the companies involved do not only need the appropriate technical know-how, skills and tools; sometimes they also have to have a look beyond their own horizons – and this is why we will run this unusual conference. Furthermore, we will provide numerous opportunities for intensive networking along the entire value chain.”

The Industry Electronics Congress will purposely stay away from technical standard product presentations, and instead will focus on the big picture identifying system approaches as well as potential problems from the perspective of the electronics design engineer.

“We intentionally decided against a public call for papers”, explains Hans Jaschinski, editor-in-chief of elektronik industrie. “Instead, our editorial team deliberately approached experts from its extensive network in order to attract the right speakers. The final program shows that we have really achieved our goal to provide a versatile program with very interesting topics.”

For more details about the conference or how to attend please click here. 

New Electronics’ Peter Ring Interview

We recently asked New Electronics’ Peter Ring to participate in an interview with Napier, to discuss the organisation of his events and the successful results he receives from all the hard work. Read the interview below to discover how many people Peter reaches through the events, and the reason why events such as the BEEAs and Embedded Design Show were formed.

How long have you been running events alongside New Electronics?
Since 2013 when we launched the Electronics Design Show. This year we added a one-day roadshow on PCB Design and Manufacturing which was well received, and it’s running again on May 9th 2019 at Silverstone.

Why did you start running events? What are the goals for the events today?
We felt there was a gap in the market for a design focussed event, as publishers of both New Electronics and Eureka we are in an ideal position to deliver the audience which is often the biggest challenge. Each year we get around 4,000 designers to attend over the two days. Adding shows/events to our channels to market has given New Electronics a much higher level of visibility.

How is revenue/profit split at New Electronics between the publication, the database and events?
Online revenues account for a third of New Electronics revenues with print, inserts, projects and PCB making up two thirds. The EDS revenue sits in MA Exhibitions a separate company to MA Business who publish New Electronics. EDS turned over £1.2k million in 2018.

Do you have a specialist team running the events? How much time do the events take from the editorial team?
We do have dedicated marketing teams for EDS and PCB, Neil puts a lot of effort into creating and running the EDS Conference content, but it creates good content for the magazine too as well as helping attract the audience for EDS.

How many people do you reach through your events?
4,000 plus visit EDS and 1,000 came to PCB Design which is co located with FAST an adhesive event and Engineering Materials Live.

How does this compare to the readership of New Electronics?
We send out 15,000 copies of New Electronics reaching the universe of UK electronics designers which is 53,914.

How do you judge the success of each event?
Year on year visitor increases plus we track the rebook during the Shows, at EDS 2018 we had an 80% on site rebook

Why do you run the BEEAs separately from the Engineering Design Show?
We prefer our Awards to be a daytime business event. BEEAs celebrates their 10th anniversary in 2019 and London offers a lot of choice on venues. We were in County Hall this year, taking it to Coventry to run alongside EDS is not in our current thinking.

What is the most fun for you: the show, the awards or the publication?
Actually we really enjoy all of it but EDS gives us all a lot of pleasure. Meeting readers that appreciate New Electronics creating a platform for them to meet 220 exhibitors in one day, plus exhibitors returning year after year as they get great leads from EDS is very satisfying.

Napier Listed as One of the Top Digital Marketing Agencies in London

We are thrilled to announce that HubSpot has listed Napier as one of the top digital marketing agencies in London. With fierce competition, this is a great achievement that demonstrates Napier's consistently high standards and accomplishments.

Mike Maynard Managing Director says" As a HubSpot agency partner, it's fantastic for the Napier team to receive recognition after all our hard work this year, and we look forward to maintaining this momentum and achieving even more success in 2019!" 

Winner of the Elektra Selfie Competition Revealed!

Congratulations to Alex Price, Marketing Manager at Vicor, who is the winner of the Napier Prop Selfie Competition recently held at the Elektra Awards. See Alex's winning picture below:


Top things we learnt at INBOUND 2018

Earlier this year, I attended INBOUND – one of the best and biggest marketing conferences around.  I attended last year’s too and as always, I took full advantage of the advice and tips that INBOUND provided.

One of the key sessions I went to at INBOUND this year, was ‘Content is the key to the email Inbox’. An interesting session that covered what is really needed to build trust, generate leads and cultivate a customer’s loyalty.


Rules for Inbox Placement and Determining Optimal Cadence

The session was held by Liz Ryan of Mojo Media Labs, who has over 20 years marketing experience and specializes in email marketing and marketing automation. She believes there are 3 rules for inbox placement including: permission, cadence and content. In this session Liz also explained how to determine optimal cadence.

To determine optimal cadence, agencies should use preference centers to explicitly ask how often subscribers want to receive your email content and monitor campaign reporting by looking for thresholds when unsubscribes increase and/or click through rates fall. It is also imperative to segment your audience into groups based of behavior engagement and email them more often than the less engaged segments; consider your content – remember, emails need to create value for subscribers.

Monitoring campaign reporting and knowing to segment your audience is great, but it’s good to know things like when the best day is to send an email or how often you should send them. Within the session, Liz mentioned ‘Seventh Sense’, a provider of email analytics who have partnered with both Marketo and Hubspot. The partnership will empower users to optimize the performance of their email outreach which personalizes delivery times and segments their lists based on user engagement level.

Seventh Sense is a fantastic new platform to use as it builds profiles on every person to identify their engagement times – the time of the day, day of the week and the level of brand fatigue. Regardless of how many emails you are sending out, with Seventh Sense, every email will be automatically sent at the optimal time for each individual.


How to make content relevant

The next part of the session was about how to make content relevant and compelling. Liz provided the following tips and advice:

  1. Define value proposition – this tells prospects why they should do business with you rather than your competitors.
  2. Buyer Persona – Buyer personas disclose insights about your buyer’s decisions – attitudes and criteria that drive prospective customers to choose you.
  3. Create content for lifecycle stages – Have original content in order to boost SEO rankings, gain leads and have content for your website and blogs.
  4. Tailor content based on targeting  - Content needs to speak to a specifier person with a specific need .


Creating a content strategy

A content marketing strategy helps prepare and plan for reliable sources of website traffic and leads. A good starting point for this plan is to set out a mission statement to make it easier to focus on what is important and what’s not.  The strategy should reflect your goals and buyer personas.

Second thing is to segment your data by engagement levels and to have an ‘opt-out’ unengaged segment. Segmenting audiences is crucial as customers are more empowered than ever, making purchase decisions at a faster pace than ever before.

Finally, you should identify issues at specific domains and segment that data for sending in smaller amounts or to those who are super engaged.


Why not take a look at our other posts on INBOUND?

HubSpot's State of Inbound Report 2018

The Top 15 Things We Learnt at INBOUND 2017.

INBOUND 2017 Taught Me: The Importance of Look-alike Campaigns

INBOUND 2017 Taught Me: Topic Clusters





New Assistant Technology Editor at E&T

Congratulations to Siobhan Doyle who has been appointed as the new Assistant Technology Editor at E&T magazine. Siobhan is a Media and Communications graduate from De Montfort University.

We wish Siobhan the best of luck in her new role, and look forward to working with her in the future.

WNIE Live Announces Dates for 2019

What’s New in Electronics has announced that its event WNIE Live will return for 2019, taking place from the 25th-26th September at the NEC in Birmingham.

After a successful show for 2018, WNIE Live 2019 will provide visitors with the opportunity to view hundreds of new products and witness the industry’s innovation in action. This year, WNIE Live received positive feedback from participants regarding the quality of the show and its innovative features, something we are sure to see again in 2019.

Taking place alongside WNIE Live 2019 will be the Embedded and EMC conferences, offering attendees the chance to attend seminars and presentations on the very latest developments within the Embedded and EMC sectors.

Claire Saunders, Event Director of WNIE Live commented “The UK electronics and embedded sectors are still seen as global industry leaders, WNIE Live 2019 will again deliver a platform for the industry to come together and connect, learn and make key contacts. We look forward to welcoming back previous exhibitors and visitors and meeting new ones!”

Co-located with the Sensors & Instrumentation and TCT show, WNIE Live 2019 promises to be a highly valuable event for exhibitors and visitors alike.

To find out more information about attending or exhibiting at this event please click here.

Vehicle Electronics Celebrates its 5th Birthday

Congratulations to Vehicle Electronics which celebrates its 5th birthday in December. Founded in 2013, Vehicle Electronics released its pilot issue on the 20th December, and has quickly become a staple in the industry, providing a free copy of its magazine monthly to automotive electronics engineers.

We wish Vehicle Electronics the best of luck for the future, and may its success continue!

What Truly Makes a HubSpot Lioness?

When my Managing Director Mike first suggested that I participated in the HubSpot ‘Sales Lion’ course I was unsure. As a newbie to sales I was worried if this course would push me too far too soon. I couldn’t have been any more wrong.

Ran by the highly enthusiastic, sales genius Dan Tyre, over the course of eight weeks alongside 10 other agencies, Dan taught us the HubSpot inbound approach to populating our sales funnel with new leads, whilst also nurturing our existing leads.

The course taught me that a lead is ‘never dead’. There are different tactics and approaches to reopening an opportunity, and if you receive a ‘no’ or a ‘not now’ from a potential lead, don’t give up just adapt the way you are approaching them.

So, what truly makes a HubSpot Lioness? Throughout our eight weeks with Dan, I took away several lessons on how to ensure success in sales. These are my top three:

Don’t Give Up Easily
Often when you struggle to make contact with a lead, it can feel deflating and almost like failure. Dan taught me that persistence is everything. Ringing your lead more than once (even thrice) is completely acceptable, remember you are offering them an opportunity to make their lives easier!

Ask Questions in Response to Everything

A key part of sales is understanding when you should dig deeper. Asking the right questions at the right time allows you to unpack someone’s goals and truly understand their pain points. A key example could be if someone says, ‘We struggled with meeting our goals last year’. This is your opportunity to unpack the reasons behind this. Asking questions such as ‘What were the specific goals you struggled with?’ ‘Was there a particular reason such as lack of resources available?’ will help you narrow down your leads true pain points.

Be Helpful

When talking to a prospect you want to prove that you are knowledgeable of their company and that their time spent talking with you is beneficial. Always approach a prospect with ideas or suggestions that will help them. It may be something you noticed on their site such as a lack of CTA’s or it may be that you have ideas on how to improve the presence of their services on Google. Providing something valuable to prospects will always result in a more successful connect call.

I’m looking forward to meeting future clients and helping them become inbound marketing experts. If you a receive a call from me in the near future, then please let me know how I am doing. Hopefully you’re find the conversation beneficial!

Debbie Eales to Retire

Everyone at Napier would like to wish editor Debbie Eales a wonderful retirement, as she steps down from her role on the 1st November 2018. After 45 years as a journalist and spending the last 10 years at Datateam Business Media, as editor of Printwear & Promotion, BSEE and Electrical Wholesaler magazines, Debbie will certainly leave behind her mark in the industry.

After such a long and successful career, we wish Debbie the best of luck for her future.


A Sad Goodbye to Alfred Goldbacher

Napier was saddened to receive the news that Alfred Goldbacher has unexpectedly passed away on 26th September 2018. As part of the editorial department at Elektronik since 1991, Alfred was a key member of the team, handling responsibilities such as distribution, passive components, electromechanics, printed circuit board design, and electronics production.

Alfred was widely known across the industry and will be deeply missed. After moving from Siemens to Electroink in 1991, Alfred went on to work part time as editor and train as a naturopath, passing on his experience to the next generation of naturopaths.

Known for his positive charisma and friendly nature, Alfred’s sudden passing will leave a large gap in the industry. Our thoughts are with Alfred’s friends and family.

The IET Innovation Awards Announce Shortlist for 2018

The IET Innovation awards  has announced their finalists shortlist for 2018. Celebrating the very best in new innovation across science, engineering and technology, these awards showcase the latest and greatest ideas from every corner of the industry.

With over 350 entries in 14 categories, the 75 shortlisted entries come from all over the world, and feature life-changing innovations in categories such as Communications, Healthcare, Sustainability, Manufacturing and Technology Transfer.

Winners of the IET Innovation Awards will be announced on the 14th November at The Brewery in London hosted by comedy actor and writer Sally Phillips.  The awards evening will offer attendees the chance to network with finalists and visit a showcase of some of the shortlisted innovations in action.

To view the full finalists shortlist and find out how you can book tickets for the ceremony please click here.

E&T Shortlisted for Four Awards in the BSME Awards 2018

E&T, the Engineering and Technology magazine and website, has been shortlisted for four awards in this year’s BSME awards.

The British Society of Magazine Editors (BSME) is a UK society exclusive to magazine editors, website editors and senior editorial staff. Formed to represent the needs and views of all editors, the BSME awards honour the best publishers, editorial and advertising team members in British magazines.

Taking place on Tuesday 20th November at the Sheraton Grand London Park Lane Hotel, E&T are currently shortlisted for the Science and Technology (Dickon Ross) and Columnists of the Year-B2B (Justin Pollard) awards. E&T designer John Rooney has also been shortlisted twice for Art Director of the Year, and Cover of the Year- B2B category.

We wish the editorial team at E&T good luck, and hope they enjoy themselves at the BSME awards ceremony.

To find out more information or how attend the awards ceremony please click here.

Napier Named at ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards

We are thrilled to announce that Napier was named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards hosted in Birmingham last month.

The Electronics Industry Awards are based on a public vote, with the whole electronics industry coming together to recognise the outstanding performers. It’s great that everyone’s hard work has been rewarded, and we feel privileged to have been recognised by the industry.

Mike Maynard, Manging Director at Napier, commented on Napier’s success: “We are thrilled to be named as the ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards. This is a great reflection of our hard work, and I’m extremely grateful to our amazing team and wonderful clients for making this such a fabulous year”.

We would also like to congratulate our clients Farnell and Microchip Technology, who also went home with an award. Farnell for distributor of the year, and Microchip Technology for Engineering Development/Design Tool of the year, with their MPLAB® PICKIT™ 4.


About The Electronics Industry Awards

2018 was the first year of this exciting new Awards scheme organised by Datateam Business Media in association with CIE Magazine, Electronics magazine and ecsn.

The Electronics Industry Awards is the first and only event in the electronics industry that hands the power back to the people. The groundbreaking format will reflect the unique and vibrant nature of the sector by allowing you – the industry – to pick the winners and shine a spotlight on your outstanding people, distributors and manufacturers.

Huthig Welcomes a New Member to Their Team

Martin Probst is the latest member to the join the team at publishing house Huthig, whose key areas will include Sensors/Sensor-ICs, Optoelectronics, Analog-Mixed-Singal-ICs, Power (Supply), Inverter and Battery-Technologies.

Here at Napier, we thought it would be great to learn a little bit more about Huthig's latest editor and Martin kindly agreed to participate in a interview with us. We were thrilled to receive his responses telling us a little bit more about himself:

  • How long have you been working within the electronics industry?

I’m quite new to electronics. I started volunteering in October 2016 at Hüthig and its electronic magazines. Volunteering is somewhat like an apprenticeship for journalists that lasts around two years. However, I became a full time editor at Hüthig since August 2018.

  • Why did you decide on a career within electronics?

Well, I wasn’t looking for a career within electronics, rather was I looking for a career within the media. I wanted to work for print or online and so I found the job offer from Hüthig. I hardly had any background with electronics back then, but I said to myself that I can do it and I have to at least try. The challenge was exciting. Two years later I am still here and still as excited as I was on my first day.

  • What are your key areas of interest within the industry?

I think sensors are super interesting. They are in a way the senses for a lot of electronic systems. They see, they smell, they feel, they hear. They also enable a lot of the current trends like autonomous driving or smart applications.

  • Do you have a favourite electronic gadget?

I guess my smartphone, if you consider it a gadget. It’s just fascinating how far they’ve come in the last decade or so. Nowadays you can do so much stuff on them like watching movies, reading newspapers, sending news out to millions of people and so on. And it looks like the technology will just keep getting better.

Electronic Notes Launch Supplier Directory Listing

Electronic Notes have launched their supplier directory listing to provide a helpful overview of the main suppliers within the electronics industry.

The directory consists of entries from distributors, test equipment manufacturers, semiconductor manufacturers, microwave & RF companies, as well as power product and component manufacturers. Each supplier provides an overview of their company, as well as a feed of their latest news.

We think it’s great to see Electronic Notes providing the industry with such a helpful platform, as they deliver everything you need to know about the main suppliers within the electronics industry.

To see the directory’s latest updates and additions please click here.

ecsn Driving Innovation with ‘Powering Innovation Workshop’

The Electronic Components Supply Network (ecsn) have invited members to the ‘Powering Innovation Workshop’, in an effort to help them investigate how they position their organisation for innovation and revenue growth.

Presented by Dr Dave Richards, the workshop is designed to inspire members, and provide a framework to embracing a more strategic approach when leading innovation within their organisation. Aimed at the leadership teams of ecsn, the workshop will investigate some of the latest thinking and practise on innovation and how it may be practically applied to their organisation.

Dr Dave Richards is a globally recognised and published thought and practise leader, who has previously helped organizations achieve their full potential for all kinds of innovation; including new product development, technology applications, business improvement, customer engagement and open innovation.

It is encouraging to see that the ecsn association is providing support to their members, by trying to help them drive innovation within their organizations. With the workshop due to take place on the 29th November 2018, I look forward to hearing the positive feedback the workshop is sure to receive.

Benelux RF Conference to be held on the 28th November for 2018

The Benelux RF Conference (previously known as the Dutch RF Conference) is back for 2018. Due to be held on the 28th November at the Novio Tech Campus in Nijmegen; the Benelux RF Conference targets Belgian and Dutch high-tech professionals and companies involved in high-end RF development and RF applications.

Organised by Techwatch in partnership with Novio Tech campus and the city of Nijmegen, the conference focuses on helping engineers, technical managers, product developers and innovation managers.

The conference offers in-depth sessions highlighting trends such as RF energy and RF power, as well as sessions on product-specific applications with a focus on innovative solutions in combination with advanced wireless technology.

For more information on the conference and how to attend please click here.

Napier Competition - Can you Name this Industry Figure? - Winner Revealed!

Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure?'

We can reveal that our industry figure is in fact a younger version of Johnny Waddell. Congratulations to Todd who guessed correctly!

Napier Welcomes Jennifer Deroche as Account Manager

Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills in both agency and in-house. Her expertise includes public relations, strategic marketing, email campaigns and events. Jennifer’s previous experience covers a range of different industries, from academic publishing to agriculture. This year, Jennifer was awarded the Chartered Institute of Marketing Diploma in Professional Marketing.

”Jennifer is a fantastic addition to the Napier team,” commented Mike Maynard, managing director of Napier. “Our clients will value her international experience and deep knowledge of PR and marketing. The growth of Napier is driven by our talented team, and bringing in experts such as Jennifer will help the agency continue to expand.”

New Exhibition Director for productronica

A new exhibition director has been announced for productronica, the leading trade fair for electronics development and production.

Caroline Pannier has filled the role effective immediately, with the next productronica to take place in Munich from November 12th-15th 2019.

With a degree in Business Administration and Technology Law, Caroline has worked for Messe Munchen for the last six years. She has also previously worked as a spokesperson for electronica.

Caroline has spoken about her new position, explaining how she would like to make the trade show even more successful in the coming years with her knowledge and numerous ideas.

We think it is great to see a woman heading up such a significant role in the trade fair industry, and we look forward to seeing the new ideas Caroline brings to productronica.

Napier’s Toolbox

As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and tools that all promise to solve your problem instantly; but at Napier we know this is often not the case.

It can be overwhelming when faced with advice from several sources that all tell you different ways on how to improve your SEO or the things you must include when creating a persona. But what happens if you are given access to tools that allow you to find the solution for yourselves?

Napier’s Toolbox - a collection of the most important marketing tools is the answer to your problems.

We’ve created the best tools to help you in all aspects of marketing. From your website, to your ROI and even your MQL’s, we’ve got your covered.  Our toolbox includes:

Napier’s Marketing ROI Calculator

ROI is often a marketer’s top priority, and when creating a campaign, it is one of the most important outcomes to calculate. Our ROI calculator allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel.

For three simple steps on how to use the calculator it to its full potential read our blog.

B2B Persona Creator Tool

As customers continue to grow and change, it can be hard for marketers to pinpoint exactly who they want to target. A persona is so important because it allows you to create a targeted campaign, with the right content and the right approach; ensuring the most successful possible outcome.

Our B2B Persona Creator Tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning. All you need to do is answer the questions provided, sit back and watch the tool do the work for you.

To understand about the value of personas, read our post ‘Buyer Persona’s – Why are they so Important?’

MQL and SQL Definition Tool

As a marketer it can often be hard to determine the difference between a MQL and a SQL, with the biggest question often being asked ‘when should I hand over to sales?’ With so many different versions of a MQL and a SQL, it can be hard to know what these terms mean for your company.

Our MQL and SQL definition tool allows you to identify what information and behaviour qualifies your leads for either marketing or sales.  The tool will then provide an easy to read breakdown of what information determines whether they are a MQL or a SQL.

For more information on how use the tool to its full potential, read our blog.

Understand the difference between MQLs and SQLs with Napier’s Definition Tool

In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL). Unfortunately, there is no one universal answer that states if a lead behaves a certain way then it is almost certainly a MQL or SQL.

Item Media define MQL’s as a “lead that definitely has value” and has been identified as a likely customer in the future. In comparison they describe an SQL as someone who has “clear and qualified buying intent” and is often already or nearly at the buying or decision stage of the funnel.

But how do you piece together what behaviour qualifies a MQL or a SQL for your company? At Napier, we have the answer with our MQL and SQL definition tool.  We know it can be hard to identify what type of a lead you have, and when working closely with sales, it can be difficult to know when to hand your lead over to the sales experts.

Our MQL and SQL definition tool allows you to personally identify what information and behaviour qualifies your leads for either marketing or sales.  The tool achieves this through asking select questions for each section, and then providing an easy to read breakdown of your information; which successfully defines the behavioural features you look for in a MQL and a SQL.

Try out our MQL and SQL definition tool now, and get in touch to let us know if our tool has helped you!

Buyer Personas - Why are They So Important?

It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers. But with so many options, marketers can often struggle to break free from the crowd and target the right audience successfully.

The solution? A buyer persona.

As a fictional representation of a company’s typical customer, a buyer persona is applied in the early stages of campaign planning to help marketers pinpoint exactly who they want to target. A persona provides a detailed background on a specific target customer; including their age, education level, skills in terms of using the internet and their understanding of the product, as well as a set goal or objective that they are trying to complete when visiting the website. These elements create personas that are representative for a business’ larger target audience, as well as providing the team with shared understanding of customers in terms of goals and capabilities.

An important purpose of personas is the ability to develop solutions, products and services based upon the needs and goals of your customer. This allows you create a targeted campaign, with the right content and the right approach; ensuring a successful outcome.

At Napier, we know how important a persona is to your campaign, but also how time-consuming it can be to create one. This is why we’ve built Napier’s very own B2B Persona Creator Tool.  Our tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning. All you need to do is answer the questions provided, sit back and watch the tool do the work for you.

In an easy to read format, the B2B Persona Creator Tool will then generate a report of your persona detailing all the information you need to create a successful targeted campaign.  You can then create multiple personas and easily compare their similarities and differences and work out how to best target their needs.

Why not try out the tool today? And let us know how it helped you!