Hannah Wehrly

Napier’s Toolbox

As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and tools that all promise to solve your problem instantly; but at Napier we know this is often not the case.

It can be overwhelming when faced with advice from several sources that all tell you different ways on how to improve your SEO or the things you must include when creating a persona. But what happens if you are given access to tools that allow you to find the solution for yourselves?

Napier’s Toolbox - a collection of the most important marketing tools is the answer to your problems.

We’ve created the best tools to help you in all aspects of marketing. From your website, to your ROI and even your MQL’s, we’ve got your covered.  Our toolbox includes:

Napier’s Marketing ROI Calculator

ROI is often a marketer’s top priority, and when creating a campaign, it is one of the most important outcomes to calculate. Our ROI calculator allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel.

For three simple steps on how to use the calculator it to its full potential read our blog.

B2B Persona Creator Tool

As customers continue to grow and change, it can be hard for marketers to pinpoint exactly who they want to target. A persona is so important because it allows you to create a targeted campaign, with the right content and the right approach; ensuring the most successful possible outcome.

Our B2B Persona Creator Tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning. All you need to do is answer the questions provided, sit back and watch the tool do the work for you.

To understand about the value of personas, read our post ‘Buyer Persona’s – Why are they so Important?’

MQL and SQL Definition Tool

As a marketer it can often be hard to determine the difference between a MQL and a SQL, with the biggest question often being asked ‘when should I hand over to sales?’ With so many different versions of a MQL and a SQL, it can be hard to know what these terms mean for your company.

Our MQL and SQL definition tool allows you to identify what information and behaviour qualifies your leads for either marketing or sales.  The tool will then provide an easy to read breakdown of what information determines whether they are a MQL or a SQL.

For more information on how use the tool to its full potential, read our blog.

by Hannah Wehrly

Understand the difference between MQLs and SQLs with Napier’s Definition Tool

In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL). Unfortunately, there is no one universal answer that states if a lead behaves a certain way then it is almost certainly a MQL or SQL.

Item Media define MQL’s as a “lead that definitely has value” and has been identified as a likely customer in the future. In comparison they describe an SQL as someone who has “clear and qualified buying intent” and is often already or nearly at the buying or decision stage of the funnel.

But how do you piece together what behaviour qualifies a MQL or a SQL for your company? At Napier, we have the answer with our MQL and SQL definition tool.  We know it can be hard to identify what type of a lead you have, and when working closely with sales, it can be difficult to know when to hand your lead over to the sales experts.

Our MQL and SQL definition tool allows you to personally identify what information and behaviour qualifies your leads for either marketing or sales.  The tool achieves this through asking select questions for each section, and then providing an easy to read breakdown of your information; which successfully defines the behavioural features you look for in a MQL and a SQL.

Try out our MQL and SQL definition tool now, and get in touch to let us know if our tool has helped you!

by Hannah Wehrly

Buyer Personas - Why are They So Important?

It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers. But with so many options, marketers can often struggle to break free from the crowd and target the right audience successfully.

The solution? A buyer persona.

As a fictional representation of a company’s typical customer, a buyer persona is applied in the early stages of campaign planning to help marketers pinpoint exactly who they want to target. A persona provides a detailed background on a specific target customer; including their age, education level, skills in terms of using the internet and their understanding of the product, as well as a set goal or objective that they are trying to complete when visiting the website. These elements create personas that are representative for a business’ larger target audience, as well as providing the team with shared understanding of customers in terms of goals and capabilities.

An important purpose of personas is the ability to develop solutions, products and services based upon the needs and goals of your customer. This allows you create a targeted campaign, with the right content and the right approach; ensuring a successful outcome.

At Napier, we know how important a persona is to your campaign, but also how time-consuming it can be to create one. This is why we’ve built Napier’s very own B2B Persona Creator Tool.  Our tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning. All you need to do is answer the questions provided, sit back and watch the tool do the work for you.

In an easy to read format, the B2B Persona Creator Tool will then generate a report of your persona detailing all the information you need to create a successful targeted campaign.  You can then create multiple personas and easily compare their similarities and differences and work out how to best target their needs.

Why not try out the tool today? And let us know how it helped you!

by Hannah Wehrly