Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Sad Goodbye to Richard Wilson
Napier was saddened to hear the news that Richard Wilson, former editor of Electronics Weekly, passed away this month after battling a long illness.…
Electronics Notes now Exceeding a Million Page Views a Month
We recently wrote about Radio Electronics' incorporation into Electronics Notes, as editor and owner Ian Poole entered semi-retirement; and we are…
Top 10 Tips to Deliver A Powerful B2B Email Campaign
In our digitally developing world, there’s no doubt that emails are one of the most effective ways to help build relationships with our leads.…
E&T Magazine Goes Environmentally Friendly
E&T Magazine has announced that from the 13th March, readers will notice a slight change in how their magazines are delivered. From the next…
A ‘Napier Nine’ Video… Get to Know Account Director Rhianna Bull
In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this instalment we introduce you to Rhianna Bull,…
A ‘Napier Nine’ Video… Get to Know Account Administration Executive Danielle Robertshaw
Danielle Robertshaw, Account Administration Executive at Napier, is the latest to take part in our ‘Napier Nine’ video series. Discover Danielle’s…
CIM Lecture Notes – Week 4 – Brand and Product Management
This week we learnt how, as a company we build a successful brand and communicate this with our customers. Organisations can sell their products or…
Five Tips We Learnt from Google’s Lead Gen UX Playbook
Google recently released its Lead Gen UX Playbook, a collection of best practices to win over potential customers. With lead generation arguably one…
CIM Lecture notes – Week 3 – Allocating internal resources
Each organisation needs efficient resources to maintain successful business, and these resources need to be effectively managed and allocated. Last…
Radio Electronics Now a Part of Electronics Notes
We were recently contacted by Ian Poole, editor and owner of Radio Electronics and Electronics Notes. He informed us of the news that Radio…