Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
5 LinkedIn Tactics every B2B Marketer should be Using
Over time, LinkedIn has become an essential personal branding tool for B2B companies, but as popularity of the site has grown with over 467 million…
Campaign highlights from 2017
For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor,…
Guest Blog Post – Ian Poole – Does Video Work?
With video quickly becoming a huge part of the B2B industry, I was delighted to receive a blog from Ian Poole, editor of Electronics Notes who…
Webinar Facts and Figures
After reading “The 2017 Big Book of Webinar Stats", we decided to share what we thought were the most interesting facts and figures, to help you…
What French journalists expect from agencies
Last summer, Jade Artaud joined Napier for a two-week placement for experience at a marketing and PR agency. Jade interviewed four people from…
Here’s Why You Don’t Rank in Google
One of the more popular talks I went to at INBOUND2017, was this “Here’s Why You Don’t Rank in Google” – the room was packed. And why wouldn’t it be?…
Indian IoT Technology expo is returning in 2018
After a successful event in April 2017 which offered openings for innovative thinkers, tech consultants, business experts, academia and key…
Electromaker has Launched!
Electropages has launched Electromaker; a website dedicated to showcasing projects built by makers around the globe, whilst forming a community of…
New Electronics Appoint New Deputy Editor
Bethan Grylls will be joining the New Electronics team at the beginning of this year, as their latest deputy editor. Bethan will make a contribution…
Napier’s Top 10 Digital Trends for 2018
It’s that time of year again, so as 2017 heads to a close, marketers are on the outlook for the newest and hottest trends heading into 2018. At…