Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Phil Ling closes Cassidy Publications as he moves to the dark side
Journalist Phil Ling has decided to move to a marketing role at an agency, so he is closing Cassidy Publications. Phil was one of the most…
Alix Paultre appointed power editor at AspenCore as Paul O’Shea retires
Highly-respected editor Paul O’Shea has retired from his role covering power electronics at AspenCore after 37 years in the industry. Paul began his…
Darnell Group expands social media presence on LInkedin
Darnell Group, publishers of www.PowerPulse.net and www.SmartGridElectronics.net is launching a new and improved social media presence to compliment…
Napier’s Video Editing Capabilities
We understand that video is the future of content marketing. With an overwhelming 92% of marketers watching videos online, and 59% of senior…
David Wright – The First in Our Series of Marketing Expert Interviews
David Wright, European Marketing Communications Manager for Microchip, is the first interviewee in our series of marketing experts. We asked him a…
We Did it!
On the 18th June, members of the Napier team, including Freya Ward, Janice Ashton, Emily Serna, Clare Nicholson, Sian Hogan, Fiona Challen and Debbie…
BEEAS and Elektra Awards Extend their Deadline
The British Engineering Excellence (BEEA) and Elektra awards have extended their deadline for award entries. BEEA awards have extended their deadline…
The Napier Approach Explained
We believe that applying the right process lets our team do their best work. We often talk about our four-step approach: Determine - Focus - Deliver…
Google to Stop Scanning Gmail for Targeted Ads
Google have announced a surprising change to their services, choosing to end a practise which they have embraced since 2005, as they revealed that…
Tip Sheet Explains the Facts and Figures of Video Content Marketing
Video content has been growing steadily over the last years, and has quickly become a must for B2B businesses. A massive 93% of marketers now use…