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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Finland to Host their first ever Embedded Conference
Finland will hold their first ever Embedded Conference in May this year, hosted by the publishing house ETN. This one-day event will be invitation…
More Good News for Hüthig
Hüthig have continued to grow and expand in this new year, as they welcome a new member to their team. Therese Meitinger has joined the Hüthig…
A year in the life of an Apprentice Ambassador
What a year! Since completing my apprenticeship in June 2015, I have received four awards; two CIM certificates, presented on the radio, addressed…
Embedded World 2017- The best one yet?
The Embedded World Conference will soon be upon us, and many are predicting this year’s event will be the most successful yet. The conference held in…
Chapter 3 – Marketing Automation Mistakes eBook – Lack of personalisation
Here's the third chapter from our new Marketing Automation mistakes eBook. if you missed them, catch up with Chapter 1 and Chapter 2 now. Many…
Electronic Notes revamp boosts growth
Since the revamp of Electronic Notes website in October last year, the popularity of the site has begun to rise, resulting in over 100k page views a…
Chapter 2 – Marketing Automation Mistakes eBook – Lack of integration with CRM systems
In this post we give you the second chapter of our Marketing Automation Mistakes eBook. Missed the first chapter? Read Chapter 1. here. Marketing…
2016 Data Protection legislation roundup
2016 was an important year for data protection. Although many marketers still find it hard to believe that legislation will determine to whom they…
Do Engineers Really Care About Time-to-Market?
The 2016 Mind of the Engineer survey covers many aspects of the electronics engineering industry, and here at Napier, we took an in-depth interest…
Chapter 1 – Marketing Automation Mistakes eBook – Wasting Marketing Automation Software Potential
Many marketers are interested in Marketing Automation and out of the questions we're asked most often, the topic of Marketing Automation is always…