Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
B2B Tech Marketing Lunch: Customer Journeys and Personas
After our last successful event in April, we are hosting a lunch for B2B marketing professionals with our sister company Peter Bush Communications on…
How HubSpot Cookies Work and Custom Opt-Out Systems
With the impending GDPR regulations, marketers need to review their cookie policies and ensure that they are compliant. There are many articles on…
Exhibitors Drive Changes for WNIE LIVE 2018
What’s New in Electronics Live (WNIE LIVE) has decided to make a few big changes to their 2018 event after receiving some interesting feedback from a…
How Can Video have Positive Effects on your SEO?
Video has rapidly grown in popularity, proving itself as a vitally important tool for marketers, that also has a positive effect on SEO. With some…
Online Display Advertisement Performance: Size Doesn’t Matter
As the B2B Industry has developed and grown over the years, the way marketers and professionals approach advertising has had to change. In a new…
Hardware Pioneers Announces Its Second IoT Showcase
Hardware Pioneers, one of the largest IoT communities in Europe, has announced their second IoT and connected hardware showcase for the 5th October…
Niroshan Rajadurai – The Second in Our Series of Marketing Expert Interviews
Niroshan Rajadurai, Executive Vice President of EMEA and ANZ at Vector Software, is the second interviewee in our marketing expert series. From his 3…
Phil Ling closes Cassidy Publications as he moves to the dark side
Journalist Phil Ling has decided to move to a marketing role at an agency, so he is closing Cassidy Publications. Phil was one of the most…
Alix Paultre appointed power editor at AspenCore as Paul O’Shea retires
Highly-respected editor Paul O’Shea has retired from his role covering power electronics at AspenCore after 37 years in the industry. Paul began his…
Darnell Group expands social media presence on LInkedin
Darnell Group, publishers of www.PowerPulse.net and www.SmartGridElectronics.net is launching a new and improved social media presence to compliment…