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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
PRCA launches the Digital PR and Communications Report 2016
The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report, produced in…
Enginuity Europe plans documentary on wearables
Phil Ling, editor-in-chief of Enginuity Europe is planning a mini-documentary about Wearable Technology that aims to follow in the footsteps of the…
Brand storytelling – the GE model
The Science and technology Company: GE, has been thinking outside of the box, as they introduce ‘signature stories’ that communicate core strategic…
Survey shows B2B and B2C social media are less different than you’d expect
American agency Clutch conducted an interesting survey that shows a remarkable similarity between the social media channels used by B2B and B2C…
Google introduces Click to Message for AdWords
Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. This function will…
Dickon Ross warns the publishing industry to hold on to their seats
In a recent blog post, Dickon Ross, editor-in-chief at Engineering & Technology, warns publishers that, “In terms of disruption, what’s gone…
EMS-Anbieter.INFO: The new platform for EMS companies
All-about-TEST has launched its latest website www.ems-anbieter.info. This new platform helps electronic companies find suitable manufacturing…