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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Selezione di Elettronica celebrates 60 years
Born in 1957, Selezione di Elettronica is celebrating turning 60 this year! In June, a special hardback edition will be published and distributed to…
E&E Kompendium call for papers
E&E Kompendium 2018, the annual reference book for electronics & electronic development is looking for technical papers for its 2018……
Siegfried Best still working in “retirement”
I was amused and delighted to receive an email from popular journalist Siegfried Best. In it, he told me "I'm now in the fifth year of retirement –…
WNIE Live announces alliances to strengthen their offering as the UK’s only dedicated Electronics Expo
WNIE Live have announced that two additional events will be running alongside them in the same hall on the 9th and 10th May 2017 at the NEC in…
‘What’s New in Electronics’ Hub reports great success and continual growth
Since the launch of the new and independent industry hub ‘What’s New in Electronics’ (WNIE) in July, traffic to the site and engagement with industry…
Why don’t we SEO contributed articles?
I recently talked to Ian Poole, editor of Radio-electronics and Electronics Notes and he started to mention the lack of search engine optimisation…
Typical Metrics for LinkedIn Advertising Campaigns
One of the most common questions we get asked by clients is "How do we compare to other clients?" Knowing whether your campaigns perform better than…
5 Features to Create Amazing Email Campaigns in Mailchimp
MailChimp is a great tool for Email Marketing, especially if you’re not ready to jump onto the Marketing Automation train. More than 12 million…
Be a part of our B2B Tech Publications Outlook Survey
As 2016 heads to a close, here at Napier we like to look at the predictions for the future, especially in relation to B2B Tech publications and what…
It’s time for our European Tech Marketing Outlook Survey
With 2017 just around the corner, it’s time for our annual European Tech Marketing Outlook Survey. Every year, this survey produces exciting results,…