Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Attribution… the Key to Understanding the Potential and Impact of our Marketing?
This week at Napier we are taking a look at the State of Marketing Attribution Report 2017, produced by AdRoll. AdRoll believes that attribution is…
Personalised Emails are the Way Forward according to Experian Marketing Services
At Napier, we were recently talking about how things in marketing seem to be changing rapidly. But when we took a moment and began discussing…
The Top 15 Things We Learnt at INBOUND 2017
Recently, Napier took a trip to Boston to attend the HubSpot INBOUND conference held from the 25th-28th September 2017. As the biggest INBOUND…
Imagination’s Jo Ashford – Marketing Expert Interview
As part of our Marketing expert series, we interviewed Jo Ashford, Technology Communications Manager at Imagination. Similar to our previous…
New Dehli to Host the Largest Gathering of Electronics in Southeast Asia
The leading electronic components and manufacturing technology trade fairs, electronica India and productronica India, has announced that they will…
Electronics Media Hits 30,000 Visitors
The Indian Publication Electronics Media has hit 30,000 visitors per month to their website. Focussed on the Indian market, Electronics Media is…
Become a Speaker at the PCIM Europe Conference 2018
PCIM Europe 2018, has issued a call for papers for its conference. The conference is inviting experts from the power electronics industry or academia…
B2B Tech Marketing Lunch: Customer Journeys and Personas
After our last successful event in April, we are hosting a lunch for B2B marketing professionals with our sister company Peter Bush Communications on…
How HubSpot Cookies Work and Custom Opt-Out Systems
With the impending GDPR regulations, marketers need to review their cookie policies and ensure that they are compliant. There are many articles on…
Exhibitors Drive Changes for WNIE LIVE 2018
What’s New in Electronics Live (WNIE LIVE) has decided to make a few big changes to their 2018 event after receiving some interesting feedback from a…