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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
SciVisum Appoints Napier to Drive Brand Awareness
Website performance monitoring and app testing service provider SciVisum, has appointed Napier to drive the company’s brand awareness across the UK.…
Use LinkedIn’s new enterprise sales tool for social selling
I’m sure that the vast majority of B2B marketers will, at the very least, acknowledge the value of LinkedIn for business, and with social selling…
Embedded Masterclass returns to NEC in 2014
After joining forces with National Electronics Week 2014, Embedded Masterclass will return to the NEC with National Electronics Week 2015 from…
Are technology journalists facing extinction?
Dave Lee, Technology reporter for the BBC, recently wrote a blog post named “Technology journalists are facing extinction”. Throughout the post he…
LinkedIn slashes referral traffic to publishers
LinkedIn risks alienating top publishers in the world of business news, some of whom used to rely on the social network for a chunk of their……
Call for papers – Smart Systems Integration 2015
The organisers of Smart Systems Integration (SSI) 2015, which will be held in Copenhagen, Denmark from 11th to 12th March 2015, have issued a call…
Weka to publish official show daily for SPS IPC Drives 2014
The official show daily for SPS IPC Drives will be published by the editorial teams from Weka titles Computer&AUTOMATION, Elektronik and…
Elektronik automotive to stage two events on 24 September 2014
On 24th September 2014, Elektronik automotive will stage two parallel congresses at the Landshut University in Germany: the Wiring Harness Congress…