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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
EDN launches tablet edition
EDN has launched a tablet edition of the publication. Whilst many consumer publications have successfully adopted tablet formats, publications for…
Subcon invests in quality
I was pleased to see that Centaur has decided to invest in the Subcon show, and that the results of this investment were clearly visible as this…
Mary Meeker internet trends report 2014 published
One of the best ways to understand how the internet is developing is to read Mary Meeker's Internet Trends report. The annual report is seen as one…
There’s an app for that!
It's interesting to see how B2B publishers are taking advantage of tablets to distribute their content. Recently I've looked at apps from Process…
Data protection legislation causing uncertainty for businesses
After all these years talking about data protection, you'd have thought that there would be a clear consensus of how companies should process…
New advertising contact at Beam Verlag
Myrjam Weide has taken over the advertising role at Beam Verlag, publishers of titles including HF Praxis, PC + Industrie, electronic fab and…
Are we going to swap impressions for hours when buying online ads?
Buying online adverts by impression is a tricky business. In fact, the IAB has only recently defined what "impression" should mean: they said that…
Google Panda 4.0 rollout
Over the last few days, Google has been rolling out version 4.0 of the Panda algorithm. The Panda algorithm originally caused panic amongst some…