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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Embedded World 2016 in Review: The Biggest Ever Show To Date
Industry-wide and on a global stage, Embedded World has long been regarded as the number one place to exhibit and visit when it comes to embedded…
How to move forward with your SEO?
With customers having the power nowadays, you could arguably say that SEO success is no longer about simply being found online. You also need to…
A First-Timer’s View of Embedded World 2016
With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany. I spent the weekend beforehand…
Bill Barron joins OpenSystems Media
Well-known industry veteran Bill Barron has been appointed Strategic Account Manager at OpenSystems Media. Prior to joining the OMS Team Bill spent…
How can brands differentiate themselves in the World of IoT?
The Internet of Things (IoT) or Internet of Everything, as is probably now more appropriate, was a phrase coined by Kevin Ashton back in 1999, when…
Three Top Tips for Generating Leads Through Social Media
With marketing managers often under pressure to help generate leads for the sales team and raise awareness of the company brand, social media is a…
The Biggest European PR Mistakes US Brands Make
Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many…
Preparing your CEO for European Media Interviews
Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global…