Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Elektra Awards 2014 deadline slips to 11th July
Nice to see some consistency – the traditional extension of the Elektra Awards deadline means that this year you don’t need to get your entries in…
IET to close Flipside
Sadly the IET has decided to close its magazine for teenagers, Flipside. The last issue will be out in early July. This is disappointing news.…
Danish title redesigns to provide more options for advertisers
Danish title Elektronik & Data *www.elek-data.dk) has redesigned it’s online presence, providing more opportunities for advertisers. Banner sizes…
NEW to continue collaboration with PXI Show in 2015
Good news for anyone who is interested in test and instrumentation: the PXI Show confirmed today that it will again run alongside National…
Get a space flight by contributing to open source
OK, I have to admit that this is a pretty cool prize. The Hackaday Prize will give one lucky [talented] engineer a chance to take a trip into space.…
Our magazine about B2B marketing
Like many people I love Flipboard. I've been curating a magazine on the platform for some time, and have steadily built up a readership of several…
Digital disruption ahead for publishers
Traditional news outlets are facing a new wave of disruption as the digital revolution sweeps on. According to the third annual digital news report…
The effect of Google’s Panda 4.0 on PR professionals
Top newswires lost between 60% to 85% of their SEO visibility overnight With their recent series of search algorithm updates, Google have created…
How to increase the ROI of retargeting campaigns
98% of users don’t convert on their first visit Despite the once common misconception that retargeting was best left for consumer e-commerce sites,…
Device Developers’ Conference shows small events can grow
The organisers of the Device Developers' Conference have announced that more than 280 engineers, computer scientists and developers attended the…