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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New guidance on blogging for UK-based campaigns
The Committee of Advertising Practice (CAP) has published new guidelines for bloggers, explaining what is acceptable under regulations that prevent…
Google to encrypt keyword data for paid clicks
A couple of years ago, Google started "hiding" the keywords used when someone visited your website as the result of a search and a click on an…
Bits&Chips Smart Systems 2014
On 19 and 20 November 2014 the first edition of the exhibition and conference Bits&Chips Smart Systems will take place. This new event is a…
Germany implements EU cookie laws, but finds the “hardly enforceable”
It's hard enough to comply with data protection legislation across Europe, and this situation is made worse by the complexity of some laws. A recent…
Why did B2B publishers fail to create the next generation of online content?
There's a refreshingly honest interview with Frank Anton, vice chairman of US publisher Hanley Wood on journalism.co.uk, where he admits that B2B…
Want to market a distributor? Just ask a five-year-old
Arrow has taken an interesting approach in its latest videos that try to offer a 5-year-old's take on the Arrow "Five Years Out" campaign. The…
ASA rules against native advertising
Native advertising is all the rage: if you can make an advert look like editorial, then it will be so much more effective. It's fantastic, apart from…
Reliable Software Developers’ Conference confirms dates
The dates and locations for the Reliable Software Developers' Conference 2014 have been confirmed as: Bristol (20th May) Cambridge (22nd May)…