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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Data protection legislation causing uncertainty for businesses
After all these years talking about data protection, you'd have thought that there would be a clear consensus of how companies should process…
New advertising contact at Beam Verlag
Myrjam Weide has taken over the advertising role at Beam Verlag, publishers of titles including HF Praxis, PC + Industrie, electronic fab and…
Are we going to swap impressions for hours when buying online ads?
Buying online adverts by impression is a tricky business. In fact, the IAB has only recently defined what "impression" should mean: they said that…
Google Panda 4.0 rollout
Over the last few days, Google has been rolling out version 4.0 of the Panda algorithm. The Panda algorithm originally caused panic amongst some…
Another successful PCIM Europe
The organisers of PCIM 2014 have reported a slight increase in visitor numbers, with 8006 people attending the show. The 391 exhibitors was barely…
New electronics account manager at Huson Media
Congratulations to James Rhoades-Brown, who has been named the new Account Manager for the electronics portfolio at Huson Media in the UK. James -…
Elektra Awards 2014 open for entries
The Elektra Awards 2014 are now open for entries, which must be in by Friday 27th June (although these awards seem to have made it a tradition to…
LinkedIn tools to support content marketing campaigns
LinkedIn recently launched a couple of tools - the Content Marketing Score and Trending Content. Trending Content aims to help marketers understand…
National Electronics Week to return to annual schedule
The organisers of National Electronics Week (NEW) reported that this year's event attracted 4,300 unique visitors over the 3 days that the show was…