Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Linking to free content is legal in Europe!
You may have thought it was obviously true, but the legality of linking to other people's content on the Internet has only just been established in…
What makes a successful video?
Video is increasingly important for B2B Technology publications, so I was delighted when Ian Poole or Radio-Electronics.com was kind enough to pass…
B2B marketing trends: what to expect in 2014
Do you wonder what changes we'll see to the way people do marketing this year? We've put together a slideshow presentation about the 10 things that…
Selezione di Elettronica purchased by New Business Media
On 1st February 2014 the Business Media division of Il Sole 24 ORE Group, which publishes Selezione di Elettronica amongst other trade titles, was…
Youtube: no cheating allowed!
It's a well-known fact that popularity drives video views on YouTube. Many people have found ways to artificially inflate the number of video views…
IAB gives advice for post-cookie world
The IAB has released a white paper titled ‘Privacy and Tracking in a Post-Cookie World’. The white paper highlights the over-reliance on cookies,…
The top 5 IT industry trends for 2014
Whilst we are well into the New Year, it's still earlier enough to consider the trends that will drive our marketing campaigns for the next year.…
Weka MEDIA SUMMIT 2014 to be held during embedded world
The 8th Weka MEDIA SUMMIT will be held on 26th February during embedded world. The keynote, discussing 10 great trends in marketing communications,…