Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Negative SEO
Recently I've been asked "what is negative SEO" by a couple of clients, so thought it would be worth posting a brief overview. Search Engine…
Security remains a hot topic as 15000 visitors attend Infosecurity Europe 2014
The Infosecurity Europe 2014 show closed on 1st May, having attracted 15,253 (pre ABC Audit) industry professionals from 73 countries, showing how it…
New guidance on blogging for UK-based campaigns
The Committee of Advertising Practice (CAP) has published new guidelines for bloggers, explaining what is acceptable under regulations that prevent…
Google to encrypt keyword data for paid clicks
A couple of years ago, Google started "hiding" the keywords used when someone visited your website as the result of a search and a click on an…
Bits&Chips Smart Systems 2014
On 19 and 20 November 2014 the first edition of the exhibition and conference Bits&Chips Smart Systems will take place. This new event is a…
Germany implements EU cookie laws, but finds the “hardly enforceable”
It's hard enough to comply with data protection legislation across Europe, and this situation is made worse by the complexity of some laws. A recent…