Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Why did B2B publishers fail to create the next generation of online content?
There's a refreshingly honest interview with Frank Anton, vice chairman of US publisher Hanley Wood on journalism.co.uk, where he admits that B2B…
Want to market a distributor? Just ask a five-year-old
Arrow has taken an interesting approach in its latest videos that try to offer a 5-year-old's take on the Arrow "Five Years Out" campaign. The…
ASA rules against native advertising
Native advertising is all the rage: if you can make an advert look like editorial, then it will be so much more effective. It's fantastic, apart from…
Reliable Software Developers’ Conference confirms dates
The dates and locations for the Reliable Software Developers' Conference 2014 have been confirmed as: Bristol (20th May) Cambridge (22nd May)…
IET Innovation Awards 2014 open for entries
The IET Innovation awards 2014 are now open for entries. This year a manufacturing Technology has been added, making the list of the categories:…
Joost Backus
I was sorry to hear that Joost Backus of Bits&Chips has sadly passed away. He'd helped to grow the publication into a valued resource for engineers…
Forget royalty-free, Getty Images opts for simply free
In a very interesting move, Getty Images has decided that threatening small organisations that use its copyright images without payment isn't working…
How useful are Alexa rankings?
The students I teach at Solent University seem to believe that Alexa is a reliable and trustworthy source of traffic figures for sites on the…