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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Great video content?
We recently posted some thoughts about the most effective videos for our industry, written by Ian Poole of Radio-Electronics.com. The site has just…
Successful Start to 2014 for Napier with 3 New Client Wins
Napier continues to grow as a successful B2B PR & marketing agency, with 3 recent client wins – Testo Limited, Zybert Computing and DocCentrics.…
Facebook competes for B2B marketing spending
In a move that will see them compete more directly with LinkedIn, Facebook has upped its game by allowing advertisers to target users through more…
Gmail Adds Unsubscribe Button: Implications for Marketers
Google has rocked the marketing world once again by adding a more prominent “unsubscribe” feature to Gmail. The button will appear at the top of the…
Linking to free content is legal in Europe!
You may have thought it was obviously true, but the legality of linking to other people's content on the Internet has only just been established in…
What makes a successful video?
Video is increasingly important for B2B Technology publications, so I was delighted when Ian Poole or Radio-Electronics.com was kind enough to pass…
B2B marketing trends: what to expect in 2014
Do you wonder what changes we'll see to the way people do marketing this year? We've put together a slideshow presentation about the 10 things that…
Selezione di Elettronica purchased by New Business Media
On 1st February 2014 the Business Media division of Il Sole 24 ORE Group, which publishes Selezione di Elettronica amongst other trade titles, was…