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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Youtube: no cheating allowed!
It's a well-known fact that popularity drives video views on YouTube. Many people have found ways to artificially inflate the number of video views…
IAB gives advice for post-cookie world
The IAB has released a white paper titled ‘Privacy and Tracking in a Post-Cookie World’. The white paper highlights the over-reliance on cookies,…
The top 5 IT industry trends for 2014
Whilst we are well into the New Year, it's still earlier enough to consider the trends that will drive our marketing campaigns for the next year.…
Weka MEDIA SUMMIT 2014 to be held during embedded world
The 8th Weka MEDIA SUMMIT will be held on 26th February during embedded world. The keynote, discussing 10 great trends in marketing communications,…
Contribute to the E&E Compendium
The E&E Kompendium 2015, the German electronics industry's equivalent of the Beano annual (email me for an explanation if you don't live in the UK)…
Mark Allen Group acquires Findlay Media
The Mark Allen Group (MAG) has announced they will acquire Findlay Media Limited (FML), subject to due diligence, with the deal expected to complete…
PXI Show to co-locate with NEW in 2014
The organisers of the PXI Show have announced that the event will co-locate with National Electronics Week at the NEC Birmingham on 8th-10th April…
I just want to spend some money!
Popular journalist and part-time PR, Dick Selwood, sent me a note describing his frustrations when trying to find out information about various…
ecsn is offical Overall Sponsor of ES Live 2014
The electronic components supply network (ecsn) has been announced as the official Overall Sponsor of ESLive 2014. It's great to see that events are…