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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New Napier tip sheet explains tactics to increase open rates
We've just published a new tip sheet that describes how to increase your email open rates by getting your subject line noticed. Marketers are often…
National Electronics Week South Africa has a new venue for 2014
New Events Ltd has announced that National Electronics Week South Africa 2014 will be held on 11th – 12th March 2014 at a new venue: the Gallagher…
SupplyFrame research reveals how Chinese engineers choose products
The most important factor is price and available inventory
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Will Adblocking kill publishing?
Use of Adblocking growing at a rate of 43% per year There is a scary report from PageFair, which predicts rapid growth in the use of Adblocking…
productronica to focus on reliability and sustainability
There will be a number of "special shows" within the huge electronics manufacturing event, productronica, this year. VDMA productions…
Google Launches New AdWords Feature: Paid & Organic Report
Organic Listing Improved Paid Click Rate by 64% If you haven’t heard already, Google has introduced a new feature in the form of a paid and organic…
twitter launches related headlines
55% of B2B professionals search for information on social media* twitter has launched their 'related stories' feature. This will show sites that have…