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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New website launches from PSDE and BEST
A couple of new website launches to check out, with a mobile site from PSDE and a refresh that adds more rich media to BEST (Battery and Energy…
Call for papers: PCIM 2014
The call for papers for PCIM 2014, which will be held on 20th to 22nd of May 2014, is now open. Deadline for submissions is 15th October 2013.
Call for papers: Smart Systems Integration 2014
The Smart Systems Integration 2014 call for papers is now open. Abstracts can be submitted by visiting the conference website, and they must be in by…
UBM plans for the future
Revenue fell by 11% in first half of 2013. Online revenue fell by 4%. There's a great article in theMediaBriefing about UBM's plans to invest…
Electronics Design Show secures impressive keynote speakers
It's great to see the big names in the electronics industry supporting events for engineers, and the Electronics Design Show conference has two very…
The rise of Flipboard as a marketing tactic
6 Billion Pages Flipped a Month on Flipboard Prompted by the success of its user-created social magazines, Flipboard is no longer solely a mobile app…
LinkedIn Launches Sponsored Updates
60% of LinkedIn users have clicked on an ad on the site LinkedIn is about business, business is promoted by marketing, and marketing is all about…
Marketers can no longer neglect mobile advertising
Global Mobile Ad Revenue Up by 82.2% Smartphone growth may well be slowing down in some developed markets, but the growth of mobile advertising is…
If brands don’t self-regulate, the FTC will…
Native Ads are Growing 39% a Year*, But 57% of Consumers Consider Them to Be Misleading Digital changed marketing. But you already knew that.…
New battery technology publication planned
It's always good to hear that a new publication will be launched, and there certainly seems to be an opportunity in the world of battery technology.…