Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Keywords for killer subject lines: infographic
“Alert” and “Breaking” will boost your open and click through rates by up to 77.6% Words matter. More specifically, words in your email subject lines…
Mesago PCIM GmbH switches from i2i to Messe Frankfurt China for PCIM Asia
Mesago PCIM GmbH has decided to change partners for the PCIM Asia event. They will work with Messe Frankfurt China, organisers of the SPS Industrial…
E&E International sees continued success
Last year publish-industry launched E&E International, an English language title with global circulation. It's great to see that this move has…
Facebook introduces clickable hashtags
10.1% of tweets have at least one hashtag in their text while 20.8% of retweets contain a hashtag* Perhaps you’re already an avid supporter of…
ISC 2013
We had a great time at ISC (International Supercomputing Conference) 2013 with our client Panasas. Here are some images to give you a flavour of the…
Desktop site? Don’t expect to see it in Google’s mobile SERPs!
6% of the visits to Napier's website in the last year were from mobile devices Google is getting tough on websites that don't offer a mobile version…
D11 presentation on internet trends
15% of internet traffic is to/from mobile devices Interesting presentation from KPCB at D11 on internet trends. Whilst it inevitably focussed on…
Bodo’s Power to print in USA
Is print dead? Well in Europe there is clearly a market for it, with many readers still preferring this format, and it appears that even in the USA…
Copy test for EPP advertisers – October 2013 issue
Want to know whether your advert is working or not? EPP is offering an independent report that will tell you how much attention readers pay to your…