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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Call for papers – PCIM 2013
A call for papers has been issued for PCIM Europe 2013. Abstracts should be submitted by 15th October 2012, and submissions are invited on topics…
First edition of E&E International
E&E will publish an English language international version (E&E International) on 2nd November 2012 for the SPS and electronica trade shows.…
The Engineer to close print edition
The Engineer, a publication that was first launched in 1856 - making it as old as the city of Dallas and the science of genetics - has ceased print…
A few photos from Farnborough Air Show 2012
Our client, Penn Engineering, was at Farnborough Air Show this year, which meant that I also got a day at the show. Brilliant! Penn launched a new…
South African publisher launches Android apps
EE Publishers have launched Android apps for their EngineerIT, Energize, Vector and PositionIT magazines. It's good to see that they have followed…
First ElektorLive! Day in Germany
Elektor will run ElektorLive!, a one-day event that includes a wide range of technical seminars, in Germany on 20th October 2012. ElektorLive! will…
Ideas to increase the number of leads you generate
We've just posted another tip sheet: this one gives you some ideas of how to increase the number of leads you generate in your B2B marketing…
Those advertising stats must be wrong! My analytics don’t match.
When you run an online advertising campaign, you get detailed statistics about impressions and clicks generated. Whether you're working with a trade…
Management changes at Messago
Udo Weller has left his role as Vice President at Mesago Messe Frankfurt, organisers of a number of great trade shows including PCIM. His role has…