Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
BEEAs 2013 open for entries
The BEEAs Awards 2013 are open for entries. With a genuine focus on the achievements of British engineers and companies, the BEEAs awards are highly…
Silverpop releases email benchmarking study
The average open rate for emails about Industrial Manufacturing & Services is less than 18% We often get asked by clients to rate their email…
Subcon 2013: advanced manufacturing and subcontracting is alive and well in the UK
It was great to be able to attend the Subcon and Advanced Manufacturing show this year: as a former engineer, it's good to see how many companies are…
Views of InfoSecurity 2013
Did you make it to InfoSecurity this year? If not, here's a short video showing some of the best bits of the exhibtion.
SupplyFrame goes for humour in this promo video
You've got to hand it to the team at SupplyFrame: they certainly know how to get attention. They've just produced a new video showing how advertisers…
Call for Papers – DATE 2014
After a successful DATE 2013, the organisers of next year's event have issued a call for papers for 2014. Submissions are invited for the Exhibition…
Salesforce acquires ExactTarget
$2.5Bn for email marketing! I'm pretty sure users of Salesforce.com will be smiling after the acquisition of ExactTarget: perhaps finally Salesforce…
Electropages adds in-app newsletters
Users of the Electropages app who subscribe the the email newsletter can now choose to have it sent via an alert directly to their handset or tablet.…
Cookie laws in Netherlands and Poland
Poland and the Netherlands have both passed legislation to implement the EU's "cookie directive". Whilst Poland takes a relaxed approach that is…