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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
eLegacy awards 2012 open for entries
The eLegacy Awards 2012 are now open for entries. One change this year is to scrap the security category in favour of an award for lighting. Given…
BEEAs now open for entries
Entires are now being accepted for the British Engineering Excellence Awards 2012 (BEEA). Unlike other awards that offer many different product…
Call for papers – AAE2012
The organisers of Advanced Automotive Electronics 2012 (AAE2012) have issued a call for papers. The event, first held in 2006, has establised a…
First executive conference of distribution organisation to be held in Italy
IDEA (International Distribution of Electronics Association) will hold their first executive conference on 31st May 2012 at Sala Assemblee di…
EMC website updates
You've got to be good to be able to survive as a publisher in today's challenging market, and if you are focused on a niche, then you need to be…
Your email open rates are wrong!
At Napier, we strongly believe that campaigns should be build upon facts and not guesswork, so we conduct a lot of research. Marketers love the…
German publication adds freelance editor to team
The German publication Embedded Design has added Susanne Sippel to the editorial team, replacing Andrea Hackbarth, who recently moved to Hüthig,…
Electronics industry shows the way for IT advertisers
It's often easy to believe that the electronics industry tends to follow the more affluent and glamourous IT industry, so I was delighted to hear…
CONVERtronic hits 100
CONVERtronic, the Spanish electronics magazine published by GM2 PUBLICACIONES TECNICAS, S.L., will reach its 100th issue in May 2012. The magazine…
