Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
PCIM Advisory Board chairman is recognised by the IEEE
Congratulations to PCIM Advisory Board chairman Prof. Leo Lorenz, who has been names as the winner of the prestigious IEEE William E. Newell Power…
Another SEO tactic bites the dust as URLs become less important
Despite the cries of pain from some publishers over the Panda and Penguin changes to the Google algorithm, the search giant continues to make changes…
How to promote your event with social media
B2B marketing professionals understand that social media isn't just for consumer marketing and are including this new channel in their marketing mix.…
WOMMA updates their guidelines for using social media
My MBA dissertation was about Word-of-Mouth marketing in technology, so I was interested to see how the Word of Mouth Marketing Association (WOMMA)…
New white paper–Email Marketing Success
We've conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing…
A new embedded conference launches in the UK
Despite having the well-deserved reputation for having the most desk-bound engineers in Europe, Energi-Tech has announced the launch of The Device…
Smart Systems Integration extends deadline for papers
The deadline to submit abstracts for Smart Systems Integration 2013 has been extended until 19 October 2012.
Are you taking mobile devices into account when planning email marketing campaigns?
Engineers sit in front of workstations for most of the day, so I don't need to worry about them reading email on mobile devices, right? Wrong! We…
UBM puts data division up for sale, continues to scale back focus on magazines
The Telegraph reports that UBM has put its data division up for sale, as it continues to move its focus away from magazine publishing. This could…
First Zynga, next your promotion?
The Marketing Law blog has an interesting article on the potential legal risks of social gaming, asking whether some social games should be regulated…