Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
German study forecasts stable advertising revenue in 2012
Thanks to the team at Weka for highlighting the recent "Advertising Trend Study" by TNS Emnid, which forecasts stable B2B advertising revenue in…
Simon Fogg joins New Electronics as deputy web editor
Simon Fogg has joined New Electronics as deputy web editor, replacing Chris Shaw who has left to write about sweeter topics than electronics. Simon…
Weka to publish official daily for SPS IPC Drives 2012
Although not a big surprise - given the great job they have done in the past - Weka Fachmedien has been chosen to publish the official daily for this…
funkschau.de exceeds a quarter of a million impressions in March 2012
Congratulations to the team at funkschau.de, who broke the quarter of a million page impressions barrier in March 2012. The traffic figures, audited…
Napier client shortlisted in five categories of Storage Awards
Congratulations to Drobo, who have been shortlisted for the Storage Awards in no less than FIVE categories: One to watch - Product (B1200i) One to…
Italian medical electronics event returns for second year
Selezione di Elettronica, has announced the date for the second Medical Design Community event, which will be held on Thursday 28th June 2012 at the…
New Bulgarian online publication
PR and marketing teams often spend hours perfecting the language in press releases and other marketing materials, but then fail to translate the…
IET Innovation Awards 2012 open for entries
The IET Innovation Awards are open for entries. I'm always impressed by the quality of entries to these awards, which have the credibility and…
Our marketing book is now available on the kindle
We've been giving away copies of a book that Mike wrote about marketing for some time. It's been popular, but we've been getting more and more…
Mesago expands influence by teaming up with Chinese show
Mesago has formed a strategic partnership with the organisers of the China Electronics Fair (CEF). This has to be a good move, giving Mesago a…