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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Why should marketing departments care about internal communications?
Internal communications isn't just a stuffy staff newsletter that is sent out every quarter: all departments should be communicating internally on a…
The Art of Obfuscating
Here is another guest post from Per Henricsson of Elektroniktidningen. Per has some strong views on how PR and marketing departments can help…
Radio-Electronics adds video
It's nice to see more publications recognising the power of online video. Radio-Electronics are the latest, with this video from MWC.
Editors get together to curate content
A new company, The Curation Company, has emerged on the electronics publishing scene. Having acquired the rights to Tech Design Forum, it plans to…
Embedded World 2012 sets new records for visitors and exhibitors
Surely it's now time to dispel the myth that the internet will kill off trade shows. The organisers of Embedded World announced this year's event was…
Call for papers – SAME 2012
The organisers of SAME 2012 have issued a call for papers. The main areas of interest for the conference are: MIPI & Application Processor…
Promotions at Hüthig Verlag
With the retirement of Siegfried Best, Hüthig has been able to give some well-deserved promotions to members of the editorial team. Hans Jaschinski…
Big numbers from SupplyFrame
You have to be impressed when any site can claim to serve five million users a month, and in a B2B context this is particularly impressive. The team…
New iPad apps from electronics publishers
It's good to see that publishers are taking advantage of new technology, particularly the iPad. I've just downloaded the new apps for EngineerIT and…
Call for papers – Embedded Masterclass
The organisers of the Embedded Masterclass, the UK's only dedicated engineering design workshop and conference for the embedded community, have…