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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Engineer to close print edition
The Engineer, a publication that was first launched in 1856 - making it as old as the city of Dallas and the science of genetics - has ceased print…
A few photos from Farnborough Air Show 2012
Our client, Penn Engineering, was at Farnborough Air Show this year, which meant that I also got a day at the show. Brilliant! Penn launched a new…
South African publisher launches Android apps
EE Publishers have launched Android apps for their EngineerIT, Energize, Vector and PositionIT magazines. It's good to see that they have followed…
First ElektorLive! Day in Germany
Elektor will run ElektorLive!, a one-day event that includes a wide range of technical seminars, in Germany on 20th October 2012. ElektorLive! will…
Ideas to increase the number of leads you generate
We've just posted another tip sheet: this one gives you some ideas of how to increase the number of leads you generate in your B2B marketing…
Those advertising stats must be wrong! My analytics don’t match.
When you run an online advertising campaign, you get detailed statistics about impressions and clicks generated. Whether you're working with a trade…
Management changes at Messago
Udo Weller has left his role as Vice President at Mesago Messe Frankfurt, organisers of a number of great trade shows including PCIM. His role has…
Napier’s Offsite Meeting – June 2012
Last week we took most of the team offsite to work on ways that we can increase the value we deliver to clients. This video shows some of the things…
Bodo’s Power adds an editor
Bodo’s Power Systems has added Marissa Consee as a contributing editor to support Bodo Arlt. It’s great to see that this publication is continuing to…