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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Penton hires European Sales Manager
Penton Electronics Group has appointed Mark Durham as European Sales Manager, bringing back a European sales presence for their titles such as ED…
Electronics-Video upgrades features
I was delighted to be able to talk with the people behind Electronics-Video, who told me about the developments happening on the site over the next…
Napier achieves PRCA CMS accreditation again!
What a great day: we've undergone the assessment for the PR Consultants Association CMS (Consultancy Management Standard). Conducted by an…
Napier supports the PRCA intern campaign
When I was an engineering student I worked during my degree at GEC-Marconi Research Center and was paid for this work. Although the money wasn't…
Printed literature is not dead!
At Napier we like to make sure that our advice is based upon hard data. So when a client asked about whether he should cut out the production of…
Promise shortlisted for IT PRO awards
Hot on the heels of the news that two of our clients have been shortlisted for Electronics Weekly's Elektra Awards, Promise Technology has been…
LEM and Microchip shortlisted for Elektra Awards
Congratulations to our clients LEM and Microchip, who have been shortlisted for the 2011 Elektra Awards. Microchip is one of the finalists in the…
Electropages iPad app: Electronics News HD
Electropages, whose iPhone app downloads are in the hundreds of thousands, has launched an iPad app, Electronics News HD. With consumer apps such as…
I hate HTML emails – they always break!
Email marketing is one of the most effective ways of reaching prospects and customers, but it's fraught with layout problems. I hate the process of…
Why isn’t EDN Europe a weekly publication?
Why isn't EDN Europe a weekly title? I've been reading electronics magazines for well over 20 years, and I have to admit that EDN Europe has always…