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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Another successful show!
Hot on the heels of the impressive showing by DATE 2011, another specialist event has reported an increase in attendance. SMART SYSTEMS INEGRATION…
DATE increases exhibition attendance by 40%
Whether it was the choice of Grenoble as the location, the improved economic climate or some other factor, it's clear that the DATE 2011 was a real…
Power Systems Design launches online community
A new online "community" for power electronics engineers has been launched by Power Systems Design on their English website. After registration,…
TechMedia launches dedicated Danish electronics site
TechMedia A/S, publishers of aktuel elektronik and Elektronik Nyt, has launched a new site dedicated to electronics design, Elektronik Online. they…
Can I claim my product is “green”?
Claims that products are "environmentally friendly" can sometimes be a little questionable. In Europe this "greenwashing" has resulted in many…
Why are trade shows successful in Germany?
I loved Graham Pitcher's intro to the New Electronics email newsletter, where he asks why German trade shows are so successful, whereas those in the…
Video explains how to get the best from press meetings
Our white paper that describes the rules for successful press meetings has been very popular, so now we've decided to create a video version of these…
Energie&Technik increases frequency
Energie&Technik continues to go from strength to strength, and has increased publication frequency to six issues in 2011. It's great to see a…
What do corporate slogans achieve?
Corporate slogans are very much in fashion, but as Seth Godin points out they're usually meaningless and generally ignored. Seth thinks corporate…