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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How much should I spend on marketing?
Anyone who was into computers in the 90's would have got some AOL CDROMs - a lot of them. Despite being apparently hugely wasteful, they were…
How many holidays?
There is a perception that Europeans have a lot of holidays. Although it is true that the USA has more holidays that the UK, there is a bewildering…
I want to go to a UK trade show!
I am constantly impressed with the clever ways that the organisers of National Electronics Week make me want to attend the event. It's a good show,…
Call for papers – BATTERIES 2011
A call for papers has been issued for BATTERIES 2011, which will take place in Cannes on the French Riviera (who could ask for a better reason to…
Easy Twitter follower management
Although I recently commented about the surprisingly low penetration of Twitter, it's still a very valuable tool. Managing followers is still a…
National Electronics Week comes to North Africa
NEW Events has announced the first National Electronics Week North Africa will take place on 8th and 9th March, 2011, in Tunisia, building on the…
Maréchal Electric selects Napier for UK PR
We're delighted that Maréchal Electric has chosen Napier to promote their range of high-quality plugs and sockets designed for demanding industrial…
Interview – Udo Weller, President of Mesago PCIM GmbH
Mesago organises several great trade shows in Germany, ranging from PCIM and SPS/IPC/DRIVES to Facility Management and Fireprotec. The shows are all…
Twitter used by just 6 percent of Americans
With all the hype, it's easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. The study…
Can it get any worse for print?
I was interested to see an email from a publishers' representative, urging me to place advertising orders now because "print publishers are reported…