Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Engineers and social media – new videos
We've added a summary of our research about the way that engineers use social media, and the implication for electronics marketing to our video…
New video – engineers want printed collateral
We recently published a tip sheet describing our research on the demand from electronics engineers for printed collateral. If you didn't get time to…
productronica announces impressive increase in visitors
The organisers of productronica announced that this year's event was attended by 38,500 visitors - an increase of about 34% over the last time it was…
New control and automation title for the UK
I was delighted to hear that Western Business Publishing is launch a brand new publication, Controls, Drives & Automation in 2012. The new title will…
Experienced Spanish editor retires
Everyone at Napier sends our best wishes for a wonderful retirement to Eugenio Rey Veiga, the popular Spanish editor from Grupo Tecnipublicaciones,…
QR codes at trade shows
Are QR codes a useful marketing tool? There is a healthy debate with some marketers believing they are a short-term fad, whilst others claim that QR…
Napier’s guide to content marketing and the sales funnel
It's a common misconception that marketing stops and sales starts when a lead is generated. This is a huge mistake, particularly in the field of B2B…
London 2012 Olympics publishes anti-ambush marketing legislation
"Let's do a campaign around the Olympics," is going to be a phrase used by many marketers in the run up to London 2012. But the IOC's aggressive…
Finland loses its last dedicated electronics magazine
Sadly Prosessori is to close. The last issue of the magazine will be the November 2011 issue, with the website shutting down at the end of the year.…