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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Design-In changes focus
Assodel (Italian Association of Electronic Suppliers) is changing the editorial focus of their popular Design-In publication and relaunching it as…
Peak boosts frequency
The economy must be getting better - print magazines are increasing frequency! I was delighted to hear that Peak Magazine has increased its print…
A new metric for electronics websites?
I was sent this interesting spreadsheet from Jure at Svet elektronike. He has created a new metric for websites by comparing the number of page views…
How much should I spend on marketing?
Anyone who was into computers in the 90's would have got some AOL CDROMs - a lot of them. Despite being apparently hugely wasteful, they were…
How many holidays?
There is a perception that Europeans have a lot of holidays. Although it is true that the USA has more holidays that the UK, there is a bewildering…
I want to go to a UK trade show!
I am constantly impressed with the clever ways that the organisers of National Electronics Week make me want to attend the event. It's a good show,…
Call for papers – BATTERIES 2011
A call for papers has been issued for BATTERIES 2011, which will take place in Cannes on the French Riviera (who could ask for a better reason to…
Easy Twitter follower management
Although I recently commented about the surprisingly low penetration of Twitter, it's still a very valuable tool. Managing followers is still a…
National Electronics Week comes to North Africa
NEW Events has announced the first National Electronics Week North Africa will take place on 8th and 9th March, 2011, in Tunisia, building on the…
Maréchal Electric selects Napier for UK PR
We're delighted that Maréchal Electric has chosen Napier to promote their range of high-quality plugs and sockets designed for demanding industrial…