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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Interview – Udo Weller, President of Mesago PCIM GmbH
Mesago organises several great trade shows in Germany, ranging from PCIM and SPS/IPC/DRIVES to Facility Management and Fireprotec. The shows are all…
Twitter used by just 6 percent of Americans
With all the hype, it's easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. The study…
Can it get any worse for print?
I was interested to see an email from a publishers' representative, urging me to place advertising orders now because "print publishers are reported…
Evertiq to increase technical content
I understand that Evertiq plans to expand the remit of all their sites in 2011 by publishing more technical articles and news. The sites have…
Good news, bad news on advertising legislation
The UK Government has launched a review of the UK's IP laws, which will include consideration of whether we can learn from the concept of "fair use"…
Call for papers – LOPE-C
The organisers of LOPE-C 2011 (Large-area Organic and Printed Electronics Convention) have issued a call for papers.Submissions are due by 28th…
SPS/IPC/Drives reports “dream results”
The SPS/IPC/Drives show reports some impressive results for the event this year. Exhibition space was 94,155 sq m, an increase on last year and only…
Huson Media opens office in the Netherlands
Huson Media, perhaps the largest advertising sales company working in the electronics industry, is opening a Dutch office, which will be headed by…
Electronic Components switches back to ASA Media
Electronic Components Russia will be represented by ASA Media from January 2011. With a reduced portfolio of publications, Alastair Swift should have…
NLA moves a step closer to winning online monitoring fight
I was sad to see that the PRCA and Meltwater lost a ruling by the High Court in the battle against the NLA, which is trying to implement a licensing…