Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
CIE loses two editors
CIE is to lose both Dulcie Eliott and Sally Ward-Foxton. Both editors have decided to move to agencies (believe us, it is NOT easier working in a…
EM&P switches editor
During August Dave Tudor will move from EM&P to become Editor of its sister publication Production Engineering Solutions. We're not sure quite what…
DATE'08 Call for Papers
The oganisers of DATE 2008 have issued their call for papers, and are inviting proposals for technical papers (regular and interactive), tutorial and…
New Yahoo! advert ranking model
Yahoo! Search Marketing is rolling out a new model, where the success (click rate) as well as the amount bid for an advert contributes to its…
Semiconductor India
EuroAsia semiconductor will launch Semiconductor India in October. This publication aims to ride on the back of recent incentives by the Indian…
Newspapers see online as promo tool for print
An interesting story in Brand Republic reports that UK newspapers are increasing the amount of free online content (registration required for this…
Web rankings based on time, not pages
Nielsen//NetRatings, has decided to add "Total Minutes” and “Total Sessions” metrics to NetView, as better measures of online engagement. Although…
Digital Power Forum Europe
Darnell is partnering with EDN to hold the first Digital Power Europe (DPE) event in Munich from 13th to 15th November 2007. The American Digital…
Tech Myths
An interesting article that will provide a bit of fun (and allow the geeks to say "I told you so"), PC World has published an article that debunks…
ESC will go to India
Showing how emerging countries are becoming more important, CMP has annouced that ESC will be coming to India. Embedded Systems Conference India will…