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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
World Economic Forum rate Europe's Technology
The World Economic Forum's Global Information Technology Report placed four European countries in the top six. The rating are based on everything…
IEE Innovation in Engineering awards
The IEE Innovation in Engineering Awards have been launched, with 14 different categories ranging across a number of engineering disciplines, from…
European IC industry awards
Eurosemi has announced the launch of their IC industry awards. They have split the awards into two categories, with the first category - including…
Mobile phone companies battle over colour
Intellectual property rights are very well protected in Europe - in many cases more so that in the USA. For American readers that don't know the…
Study finds out what customers see on your website
Marketing Sherpa has released the results of their recent eyetracking study. Importantly they have looked at the differences between consumer and b2b…
Embedded Industry's biggest get-together
Embedded World closed with a total of 11,000 visitors (36% from outside of Germany), allowing the organisers to continue to claim the show to be the…
Goodbye MeasComp
MeasComp 2005 will be the last year of this popular show. From next year, the show will merge with Sensor and the smaller Kongressmesse O.M.P…
Embedded World opens with 20% increase in exhibitors
Embedded World has opened, with a 20% increase from 2004 in the number of companies exhibiting. The organisers claim that more than one third of the…
Want software? Just make an offer.
Ashampoo, makers of PC utility software has introduced a new way of selling software - forget price lists, and just make them an offer! Click here to…
Elektor upgrades websites
Elektor, the news stand title with versions for the UK, Germany, France and the Netherlands has announced an update to their websites. The main…