Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Edge AI and Vision Alliance Announce The 2023 Embedded Vision Summit
The 2023 Embedded Vision Summit is just around the corner and will take place from 22nd-25th May in Santa Clara, California. As a conference and expo…
Is this the Future of Publishing?
It’s no secret that the world of trade media publishing is tough. Arguably few industries have been forced to change more than publishing, and trade…
A Napier Podcast Interview with Mark Williams-Cook – AlsoAsked
Mark Williams-Cook, the Founder of SEO tool AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature and…
New Event Electronics Live Comes to Birmingham
Datateam Business Media has announced the launch of a new event, Electronics Live, which will be held at the National Conference Centre in Birmingham…
The Ultimate European PR FAQ
Answers to the questions our American clients ask about doing PR in Europe Europe has a very different culture from the USA, particularly when it…
Why it Sometimes Makes Sense to Advertise for Your Channel
I’ve worked for manufacturers and channel partners. The dynamic for each, particularly in technology, is an interesting one as both recognise the…
A Napier Podcast Interview with Abhi Godara – Rytr
AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content…
Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush
As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's…
A Napier Podcast Interview with Rena Fallstrom – Pure Storage
Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry…
How are Marketing Automation Platforms Using AI?
How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation…