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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Successful In-person Return for electronica 2022
November 25, 2022
electronica had a successful return this month as 70,000 visitors met again in person from November 15 to 18 in Munich, after previously being held…
Ascend2 Email Marketing Report: Email Marketing in 2023
November 23, 2022
How often are emails deleted or even pushed to the side to be marked as spam? There are so many key points that separate the average, from spam sale…
Focus on PCB Confirmed for 2023
November 22, 2022
Focus on PCB will return for 2023, after a successful show in 2022, which received great feedback from both exhibitors and visitors. Taking place…
New Chief Editor at Startups Magazine
November 17, 2022
Startups Magazine has welcomed Anton Brisinger as its new Chief Editor. As a native of California, Anton joins the Startups team with a varied…
A Napier Podcast Interview with Terri Delfino – FormAssembly
Marketing Blog,News About Napier
November 14, 2022
In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Officer at FormAssembly, an online form builder. Terri…
Sam Holland Moving on From Electronic Specifier
November 14, 2022
November has marked a new challenge for Sam Holland, Editor at Electronic Specifier, as he moves away from the electronics press to a new role as an…
The Latest Updates from HubSpot’s Inbound Conference
Marketing Blog,News About Napier
November 9, 2022
In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. Mike and Hannah…
A Napier Webinar: Developing a Marketing Strategy for Growth: Planning for 2023
Marketing Blog,News About Napier
November 8, 2022
Strategy development is the foundation of great campaigns, but it can be difficult to connect your marketing strategy to your planning and execution,…
A Napier Podcast Interview with Daan Reijnders – Foleon
Marketing Blog,News About Napier
November 3, 2022
In our latest podcast episode, we interview Daan Reijnders, co-founder and CEO of Foleon, a content creation platform where users can create engaging…
How B2B Marketers Can Increase Engagement With Animated Content
October 28, 2022
Ross Edmonds, Senior Graphic Designer at Napier, shares his views on how animation can increase content engagement for B2B marketers. We all want…
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