Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How to Get Great Case Studies from B2B Customers
How to get great case studies and testimonials from customers… Case studies are hard. It’s so difficult to get a customer to agree to write a case…
New Career Move for Michelle Winny
Michelle Winny has announced that she is starting a new position as Deputy Editor at Labels and Labeling, which is part of the Tarsus Group. Michelle…
B2B Marketing Trends 2023
Many clients ask us to give our take on the latest trends in marketing. We frequently put together presentations that analyse what has happened and…
The Electronic Component Show (ECS) Returns for 2023
The Electronic Component Show (ECS) will return for 2023, with its latest edition set to take place on Thursday, 25 May 2023 at the Kassam Stadium in…
A Napier Podcast Interview with Karthik Suresh – Ignition
In the latest podcast episode, Mike sits down with Karthik Suresh, Co-Founder and Chief Product Officer at Ignition, a go-to-market platform…
Digital Marketing Trends 2023
David Cunningham, Account Manager at Napier, shares his insights and outlook on what digital marketing trends marketers can expect to see in 2023,…
B2B Analyst Relations: What is it?
Analyst relations is often an overlooked part of the B2B marketing mix. But whether you are a manufacturer, technology developer or service provider…
SPS Expands into America
SPS, the Smart Production Solutions trade show, organized by Mesago Messe Frankfurt, has announced that it will be expanding into America, premiering…
Electronic Specifier Welcomes Two New Members
Electronic Specifier has welcomed two new members to its editorial team, with Kristian McCann joining as Editor, and Harry Fowle as Editorial…
New Engineering and Manufacturing Awards Announced for 2023
The Engineer, Eureka!, Manufacturing Management, Machinery and New Electronics publications have come together to launch the Engineering and…