Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Podcast Interview with Alex Price – Vicor
In the second episode of our leading B2B marketing professionals’ series, we interview Alex Price, Senior Marketing Manager at Vicor, a global power…
Napier Shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards!
Napier has been shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards! We are delighted to announce that Napier…
HubSpot’s State of Marketing Trends 2022 Report: The Top 7 Marketing Trends for B2B Marketers
The environment for B2B marketing is always changing, and it underwent some significant adjustments and developments during the past two years.…
Napier Passes 2022 PRCA CMS Accreditation
We are thrilled to share that we have passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit for 2022.…
A Napier Podcast Interview with Cat Anderson – Sprout Social
In this podcast episode, we interview Cat Anderson, Head of EMEA Marketing at Sprout Social, a social media management solution. Cat shares how she…
A Napier Podcast Interview with Marc Mustard – ABB Robotics
In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics,…
Elektra Awards 2022 Extends Entry Deadline
The Elektra Awards 2022 has extended its entry deadline, providing entrants with the opportunity to submit their entries until Thursday 28th July.…
The Problem of “Paid Editorial”
I found the Press Gazette's recent article about "pay-to-play editorial" fascinating. Paying to get coverage is not uncommon in B2B media, and money…
Upgrades to Our Marketing RoI Calculator
Marketing should be something that generates profit. It seems obvious, but it can be difficult to calculate RoI on campaigns. This is why we…
A Napier Podcast Interview with Shannon Martin – Podbean
In this podcast episode, we interview Shannon Martin, Director of Communications at Podbean, a podcast publishing solution. Shannon shares what B2B…