Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How a Social Media Scheduling Tool Levelled-Up Our Game
Although the last 14 months has proved to be a challenging time for businesses across the globe, social media was an essential communication tool in…
A Napier Webinar: Five ABM Campaigns to Increase Sales
Account-Based Marketing (ABM) is one of the fastest-growing activities within the B2B space, and when executed right, it can generate a significant…
What Makes a Successful Infographic?
In the first blog of our Design series, Tom Walker, Design Manager at Napier, shares his views on what makes an infographic successful. I have been…
The Rise of Talking Industry and Revival of Live Events
We were delighted to receive a guest blog post from the editorial team at DFA Media, who share the latest from the publication, including details on…
Napier Renews Eurocom Worldwide Membership for 2021
We are delighted to share that Napier has renewed our Eurocom Worldwide membership for 2021, ensuring we have continued access to the best B2B and…
Siemens Announces Acquisition of Supplyframe
Siemens has announced the acquisition of Supplyframe, the industry network for electronics design and manufacturing, with the closing of the…
WNIE Online Team Launches New Digital Magazine: Global Industry Focus
The team behind What's New in Electronics (WNIE) Online, has launched a new digital magazine, Global Industry Focus, which will be centred on the…
Elettronica AV and Elettronica Tech Websites Now Available in English
The Italian publications Elettronica AV and Elettronica Tech have officially launched English versions of their websites, providing visitors with the…
A Napier Podcast: Interview with Andrew Hally – Bynder
In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform. Andrew shares how digital…
An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent
How do companies nurture their leads? Do they do it well, badly, not at all? To answers these questions, we invented an employee, Freddie Fox, and…
