Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Podcast: Interview with Olivia Kenney – LeadSift
We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, we interview Olivia Kenney,…
Growth Acumen Podcast Interview: B2B Sales and Marketing Trends in 2021
Napier's Managing Director Mike recently sat down with Steven Norman, owner and host of the Growth Acumen podcast, which aims to help B2B sales…
New Virtual Show EDS Reconnect Announced
EDS Reconnect is a brand new virtual experience for the engineering design sector. Taking place across two days from 31st March-1st April 2021, the…
Napier Celebrates Over 10 Years as PRCA CMS Agency Member
We were delighted to be recognised as a member of an elite group of agencies within PRCA, receiving the CMS Gold logo as recognition of Napier…
Electronic Specifier Launches New ‘Women in Technology’ Website Category
Electronic Specifier has announced the release of its brand new website category Women in Technology, which was launched to mark the celebration of…
Elettronica TECH and The IoT Radar Join Forces for New Video Channel
The Italian web community Elettronica TECH has announced a new publishing partnership with Wisse Hettinga, producer of The IoT Radar, an independent…
A Napier Podcast: Interview with Sam Ovett – Mobile Pocket Office
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Sam Ovett, co-founder of Mobile Pocket Office, which is leading the…
The Good, the Bad and the Ugly of Landing Pages
We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page? This was the question…
B2B Marketing Priorities for 2021
We recently conducted a poll to find out what our clients’ priorities were for 2021. As a quick poll of sentiment, we didn’t get, or intend to get, a…
Shock Your Potential Podcast Interview: Beware of Numbers
Mike, Managing Director at Napier, recently sat down with Michael Sherlock, CEO of Shock Your Potential to discuss how to truly analyze performance…