Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Seven Secrets of Good Copywriting
I once did some work producing magazines for a government department. One day my main client contact told me I would soon be receiving a news item…
The 11 Different Types of Nurturing Campaign
I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software,…
Electronics Weekly Releases Advertising in a Crisis Whitepaper
Electronics Weekly has released an 'Advertising in Crisis' whitepaper which focusses on understanding whether advertising in a crisis is truly…
WEKA FACHMEDIEN Announces New Cluster Strategy and Structure
WEKA FACHMEDIEN has shared details of its new cluster strategy, which focuses on targeting specific market segments, with electronics, ICT and…
A Napier Podcast: Interview with Steve Zakur – Solosegment
We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, we interview Steve Zakur, CEO…
Publishing House Fiera Milano Media Acquired by the LSWR Group
Publishing House Fiera Milano Media has been acquired by the LSWR Group, an Italian leader in scientific and professional knowledge, through the…
WEKA FACHMEDIEN Offers Reader Test Seal
WEKA FACHMEDIEN is offering companies an opportunity to go beyond classic advertising, with the chance to be awarded a 'test seal'. The company and…
Bodo’s Power Systems Reveals Virtual Roundtable for March
Bodo's Power Systems has announced a virtual roundtable on wide bandgap power semiconductors which will be held on March 31st 2021. With wide bandgap…
PCIM Europe 2021 Confirmed as Digital Event
PCIM Europe has been confirmed as a digital event for 2021. Having originally been postponed to the late summer, organizers have now made the…