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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
6 Key Things we Learnt from Eurocom’s Worldwide COVID-19 Survey
Napier is a proud member of Eurocom Worldwide, the global PR network for B2B and technology. The Eurocom network gives us access to some of the best…
5 Effective Ways you can use Personalization with ABM
In B2B, companies are often faced with a team of decision makers, and a long sales cycle where it is vital to keep a prospect engaged. Account-Based…
Arnaud Pavlik Replaces Didier Girault at ElectroniqueS
Arnaud Pavlik has been appointed as Editor of ElectroniqueS, specifically for the subcontracting and distribution sections of the magazine, replacing…
Drives and Controls Postponed to 2022
The Drives & Controls Exhibition will now take place from 5th - 7th April 2022, alongside the MACH Exhibition. The reschedule also applies to the…
eeNews Europe to go Fully Digital in 2021
Both eeNews Europe and Microwave Engineering Europe will cease print production and be digital only from January 2021. The move comes in response to…
Email Data and Trends from a COVID-19 World
In a world that is rapidly changing, one thing that has remained consistent through this pandemic is the need for digital marketing. Digital has been…
A Napier Webinar: Is Content Marketing too Good to be True?
Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience,…
EE Times Launches EE Times Weekend
EE Times has launched EE Times Weekend, a new email newsletter which is distributed every Saturday morning. As the largest independent engineering…
Packed program for Power Electronics Forum at Virtual electronica 2020
With electronica 2020 going purely virtual this year, Aspencore will be running the Embedded Forum and the Power Electronics Forum with a variety of…
Industry Tech Days 2020 Attracts 24,000 Virtual Visitors
EETech Media’s inaugural Industry Tech Days beat the virus to attract over 24,000 attendees from countries around the globe. As the industry’s…