Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Food Industry Events Rescheduled to March
With COVID still very much with us, it’s unsurprising that two more industry events have been postponed. Originally scheduled for October 2020, the…
A Day in the Life of a Copywriter
As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into how he joined Armitage, (now Napier) and the…
HubSpot’s State of Marketing Report 2020
We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers, and were excited to…
New OScopes.info Platform Announced
OScopes.info is a new online platform, providing the latest news, articles and updates from the oscilloscopes industry. The platform is a sister…
Digital Marketing Masters Podcast Interview: Account Based Marketing with Mike Maynard
The Digital Marketing Master podcast, hosted by Matt and Kari Rouse, provides listeners with actionable and tactical information they can use to…
MachineBuilding.net Announces New Ownership
MachineBuilding.net has announced new ownership, with the online flagship site having recently been sold to The Engineering Network Ltd. Launched…
A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets
In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating…
German Publication photonik Launches English Website
German publication photonik has announced the launch of its English language website, Laser and Photonics, which will cover topics such as…
A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted
It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns…
Success for PCIM Europe Digital Days 2020
We were delighted to hear about the success of PCIM Digital Days, which recently took place as a replacement for PCIM Europe 2020. The two-day online…