Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation
At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of…
Layoffs at Aspencore Spook the Industry
This is a difficult blog for me to write. I’m a huge supporter of publishers – after all, we need them to have a PR business – but recent events at…
Inbound 2019: Marketing and Connection Emails for Contact Nurturing
At Inbound 2019 I attended a session billed as giving the inside information on HubSpot’s email nurturing campaigns. Although we didn’t really get…
Inbound 2019 – LinkedIn Advertising
My first breakout session at Inbound 2019 started with the benefits and the downsides of LinkedIn Adverts. One of the key benefits is that LinkedIn…
From Golem to governing society: ‘AI: More than human’ review part one
September welcomes the start of another academic year and the media has been busy as usual covering the latest in Science Technology Engineering and…
Hootsuite Summer Social Series Webinar 1: What we learnt about social media personalisation
There’s a lot of discussion and articles lately about the importance of personalised content within marketing. We decided to take an alternative…
7 Content Marketing Stats Every Marketer Needs to Know
As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some…
New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content
We recently read a blog written by Rand Fishkin, co-founder of SparkToro, that discussed new data from an update to Fishkin’s initial Google…
Napier is Shortlisted for B2B PR Agency of the Year!
We were extremely pleased to receive the news that Napier has been shortlisted for the B2B PR Agency of the Year award at the B2B Marketing Awards…
WEKA FACHMEDIEN Present WEKA Ad Award for 2019
Publishing house WEKA FACHMEDIEN has announced the introduction of the first ever WEKA ad awards for 2019. Advertising customers from the ITK,…