Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Electronic Component Manufacturers Drive Advertising Spend
Our recent survey of European electronics publications has thrown up some interesting information about who is spending money on advertising. We…
Success for Napier’s Soft ball Cricket Team!
At Napier we are a close-knit team, and recently some of the Napier ladies took the soft ball cricket world by storm, taking part in the ECB Women's…
European Publishing Myths Smashed with Electronics Media Survey
We recently conducted a survey of the European electronics media and the results have been more than a little surprising! Although we’re always a…
Six tips for successful Account Based Marketing
Marketers are often tempted to cast their net wide when seeking to snare new leads – after all, it seems efficient to produce one piece of marketing…
Empower yourself with our marketing ROI calculator
As part of the Napier Group, we realise the importance of proving a return on an investment to your team, both when putting forward a proposal for…
elektroniknet.de Extends Reach to the Chinese Market
elektroniknet.de, a WEKA FACHMEDIEN publication, has announced that it is now extending its reach into the Chinese Market, by not only delivering…
WNIE Live Focuses on IoT
A series of roundtable discussions and a special focus on IoT security will be two of the major features of this year’s WNIE Live, taking place from…
Make magazine and the Maker Faire are back!
A few weeks ago I wrote about the problems at Maker Media, and suggested that maybe this might be a reflection of companies falling out of love with…
PCIM Europe Opens Call for Papers 2020
The PCIM Europe conference 2020 has launched its call for papers, with researchers invited to submit abstracts of their papers or posters by 15th…
5 Top Digital Marketing Tactics for Future Success
It’s no secret that the digital age has changed the way B2B companies interact with their customers. With technology constantly evolving, tactics…