Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Elektronik Welcomes Birgit Fischer to Sales Team

Elektronik has welcomed a new member, as Birgit Fischer joins the Elektronik sales team. Birgit replaces Jeanette Rober who left the publication back…

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DFA Media Welcomes Andy Pye as Consultant Editor

Congratulations to Andy Pye who has joined the DFA Media team as Consultant Editor for Drives & Controls, Smart Machines & Factories, and…

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Replacing Events in the Era of Social Distancing

Trade shows, seminars and other face-to-face events are very expensive, but frequently a key part of many companies’ marketing strategies. The…

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Entries Now Open for British Engineering Excellence Awards 2020

Entries are now open for the British Engineering Excellence Awards (BEEAs) 2020. Taking place on Friday 23rd October at the prestigious Landmark…

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The Importance of Google Analytics and How the Napier Group is Here to Help

Whether you run a business, website, personal blog or social media accounts; Google Analytics is the ultimate free tool you need to adopt to help you…

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A Napier Podcast: Interview with Adrian Tobey – Groundhogg.io

In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of…

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Alix Paultre Moves to Evaluation Engineering

Congratulations to Alix Paultre who has recently announced his move from Embedded Computing Design to Editor of Evaluation Engineering at Endeavor…

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Ad Blocking: How Does it Work and What Should Publishers do About it?

If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will…

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Hannover Messe Cancelled for 2020

After recently announcing that the Hannover Messe would be postponed until July 2020, the organizers have now announced that the industrial fair will…

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How to Become a PR mastermind

Sadly, we can’t tell you how to find toilet paper in these trying times, (sorry) but as you will already know, at Napier we don’t run out of blog…

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