Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets
In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating…
German Publication photonik Launches English Website
German publication photonik has announced the launch of its English language website, Laser and Photonics, which will cover topics such as…
A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted
It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns…
Success for PCIM Europe Digital Days 2020
We were delighted to hear about the success of PCIM Digital Days, which recently took place as a replacement for PCIM Europe 2020. The two-day online…
Latest Updates from German Publisher Huethig
We were delighted to receive several updates from German publisher Huethig, which has been busy extending its digital offering, as well as saying…
Not Another Marketing Podcast Interview: Marketing Automation. The Good, the Bad & the Chat Bot
The Not Another Marketing podcast, hosted by Jon Tromans, provides listeners from small and medium-sized businesses, with advice and knowledge from…
A B2B Ignite Session: 6 Things to Consider When Choosing Your Martech Stack
I was lucky enough to recently attend the B2B Marketing Ignite event over a period of 3 days, attending various sessions on topics including ABM,…
Napier Passes PRCA CMS Audit Again!
We are delighted to share some great news from the Napier team, as we have received confirmation that we have passed our annual PR Consultants…
A Napier Podcast: Interview with Remy Gardien – Webinar Geek
We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, Mike, Managing Director of…
EE World Online Welcomes Jeff Shepard as Lead for Power Electronics Vertical
We were surprised to hear the news that Jeff Shepard has joined the team at EE World online, as a contributing writer focusing on power electronics…