Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Alternatives to Meaningless Marketing Metrics
Digital channels have enabled marketers to generate huge amounts of data, from number of followers to click-to-open rates. Although these metrics can…
New UK Embedded Show Announced for 2020
Hitex UK has announced the launch of a new UK-based Embedded Show for 2020. UK Embedded will take place on the 14th May at The Windmill Village Best…
AV ELETTRONICA Announces Changes with New Independent Publisher
AV ELETTRONICA has revealed changes to its magazine for 2020, announcing new ownership by an independent publisher, who will relaunch the magazine…
The Life of a Marketing Specialist at Napier
Hayden, Marketing Specialist at Napier, is the latest to take part in our ‘Life at Napier’ series. In this blog, Hayden shares how he has progressed…
Semtech’s Lauren Roady – Marketing Expert Interview
Lauren Roady, Digital Corporate Marketing Manager at Semtech, is the latest marketer to take part in our marketing expert interview series. From…
The Life of an Account Manager at Napier
Callie, Account Manager, is the second team member to take part in our ‘Life at Napier’ series. Read the blog below to discover what Callie gets up…
Napier Joins Eurocom Worldwide as UK Member
We are delighted to share the news that Napier has joined Eurocom Worldwide, the global PR Network for B2B and Technology. Napier joins the Eurocom…
Vicor and Napier Awarded Online Banner Marketing Excellence Certificate by Electronics Weekly
We were delighted to be recognized by Electronics Weekly, alongside our client Vicor, who presented us with a certificate of excellence for online…
The Life of a Creative Services Manager at Napier
Here at Napier, we thought it was about time that we provided some insight into what life is like as part of the Napier team. With this in mind,…
A Day in the Life of a Senior Graphic Designer
As part of our ‘day in the life’ blog series, Ross, Senior Graphic Designer at Armitage Communications provides insight into the activities and…
