Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Day in the Life of an Account Manager
At Armitage Communications, we’re keen to share with you the different roles we have within the team. From Account Directors through to Marketing…
Advertising on Social Media: Microcontroller Vendors Trying to use Paid Social
It’s interesting that there is still a divide over whether social media is an effective channel for semiconductor companies. Ultimately, the only way…
Napier’s First Trends Webinar
Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar…
Five Stats That Prove Why LinkedIn Should be Part of Your Marketing Strategy
It’s no secret that LinkedIn has significantly increased in popularity over the last couple of years, with B2B marketers flocking to the platform to…
All About Circuits Unveil New Features with Site Relaunch
EETech has announced the relaunch of its site All About Circuits (AAC), revealing a new sleek design as well as access to a new set of features. As…
Datateam merges two titles, forming ‘Factory & Handling Solutions’
This October, Datateam Business Media is celebrating the 70th anniversary of Factory Equipment magazine. With over 700 issues under its belt, the…
Aspencore Increase Networking Opportunities at Power Electronics Summit 2019
Aspencore Media in co-operation with Bodo’s Power Systems, has revealed that this year’s Power Electronics Summit will feature a ‘networking evening’…
Launch of new manufacturing publication ‘MADE in Ireland’
Earlier this year, it was announced by MA Business that a new publication ‘MADE in Ireland’ will be created to reflect and promote the success story…
WTWH Media Acquire Advantage Business Media Assets
In June of this year, we wrote a blog about the sad closing of publisher Advantage Business Marketing (ABM), with the future of publications like ECN…
Who Should You Target: The Grass Roots or the C-Suite?
In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior…