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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Hannover Messe Cancelled for 2020

After recently announcing that the Hannover Messe would be postponed until July 2020, the organizers have now announced that the industrial fair will…

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How to Become a PR mastermind

Sadly, we can’t tell you how to find toilet paper in these trying times, (sorry) but as you will already know, at Napier we don’t run out of blog…

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6 Tips for Improving your Email Marketing Campaigns

Whether you’re already an expert in email marketing or starting out new, your goals should be the same; to send effective emails that will engage…

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Elektronik Announce Changes to Editorial Calendar

Elektronik has announced changes to its editorial calendar due to the effects the coronavirus is having on delivery and production downtimes in…

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PCIM Europe Exhibition and Conference Postponed

Mesago Messe Frankfurt GmbH has announced the postponement of this year's PCIM Europe Exhibition and Conference, due to the increased risk of…

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EETech Announce Media Partnership with 21ic.com

EETech has announced a new partnership with the largest Chinese electrical engineering community, 21ic.com. This move makes EETech the exclusive…

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New Assistant Editor at IML Group

Congratulations to Sophia Bell who is the latest addition to the IML Group,  joining the team as Assitant Editor for DPA, PBSI, and Connectivity.…

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Drives and Controls Exhibition Rescheduled

DFA Media, organiser of the Drives & Controls Exhibition and its co-located events, has announced that that the show will be postponed and…

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How We Solve the Top 10 B2B Marketing Challenges

It’s surprising how often different clients raise the same challenges. That’s what’s great about agency life: we see the same problems, with…

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Try Out Our SMART Objective Generator Tool

SMART objectives are used by both individuals and businesses to set and achieve goals. By setting goals we can focus on achieving them with the…

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