Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Top things we learnt at INBOUND 2018
Earlier this year, I attended INBOUND – one of the best and biggest marketing conferences around. I attended last year’s too and as always, I took…
Elektronik Journal | Editor moves and other news
This is a summary of all of the blog posts we have written about Elektronik Journal up to December 2018. Huethig strengthens editorial team…
The Napier approach – Our 4-step process for delivering great service
WHAT? The Napier approach was designed to help ensure we deliver the best service possible to our clients. A 4-step process tailored for the B2B…
HubSpot’s State of Inbound Report 2018
State of Inbound Report 2018 The state of Inbound 2018 report is finally here! Read on for some great stats and insights of the current state of the…
WNIE Live Announces Dates for 2019
What’s New in Electronics has announced that its event WNIE Live will return for 2019, taking place from the 25th-26th September at the NEC in…
Drives & Controls Release Brochure and Floorplan for 2020 Show
The Drives & Controls show has released its brochure and floorplan for 2020. Bringing together key suppliers of state-of-the art equipment, the…
The Importance of SMART Goals for Long-Term Success
SMART objectives give people and businesses the ability to set and achieve goals. Goal setting gives us something to focus on, motivates and allows…
Win a Copy of ASML’S Architects
Last month we shared a book review on the fabulous book by Rene Raaijmakers. Based on more than 300 hours of interviews, ASML’s Architects is an…
CIM Lecture notes – Week 7 – Putting the marketing mix into context
What did we cover? Following on from our session last week, where we explored the marketing mix and the factors we should consider when…