Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Connectors User Congress 2019 Call for Papers Now Open
The Connectors User Congress 2019 has officially opened its Call for Papers, inviting experts from the industry to submit their contribution…
CIM Lecture notes – Week 1 – Integrated Communications
What is Integrated Communications? This module is about understanding the value and importance of good internal and external communications.…
New Electronics’ Peter Ring Interview
We recently asked New Electronics’ Peter Ring to participate in an interview with Napier, to discuss the organisation of his events and the…
Seven B2B Technology Marketing Predictions for 2019
At Napier we used to write predictions for the coming year, but have got out of the habit. This is mainly because everyone writes predictions, but…
Top 7 Account-Based Marketing Challenges and How to Solve Them
Account-based marketing is a core strategy for B2B businesses; designed to deliver growth and awareness with high-value accounts. Lots of people are…
Why Did Napier Invent another Planning Process for Marketing and PR?
We’re very excited about the four-step process we use to develop campaigns for clients. Seriously, even though many other planning processes have…
Electronics Weekly – Editor Moves and Other News
This is a summary of all the blog posts we've made about Electronics Weekly up to December 2018. Elektra site fails 24th June 2006 Yesterday –…
Elektronik Praxis | Editor moves and other news
This is a summary of all of the blog posts we have written about Elektronik Praxis up to December 2018. A Shuffle Around at ELEKTRONIKPRAXIS…
Electronics Sourcing | Editor moves and other news
This is a summary of all the blog posts we have written about Electronics Sourcing up to December 2018. Electrical Sourcing to close January 31st,…
Elektronik | Editor moves and other news
This is a summary of all of the blog posts we have written about Elektronik up to December 2018. Elektronik Magazine Announces Elektronik Neo…