Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Two New Additions to WNIE Live 2019
WNIE Live 2019, has announced two new additions to its 2019 event; including The Networking Zone, supported by the Coventry & Warwickshire…
Breakout Session 7: Omnichannel Metrics: Can B2B Learn from B2C?
B2B marketers generally have an easier job of measuring omnichannel campaigns. This presentation explained some of the techniques used by leading…
Breakout Session 6: How Marketo Uses Intent Data to Grow Sales
Working out when someone is ready to buy is one of the big challenges for marketers and sales teams. This session at the Adobe Summit explained how…
Breakout Session 5: Using My Tokens to Save Time
This session was all about using tokens. A token is a variable that you can use across your emails, landing pages and smart campaigns to make your…
Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit
This session was one I was really looking forward to attending. Hearing from Marketo about how it runs ABM campaigns. Who better to learn from?…
Electronic Specifier Conducts 2019 European Engineer and Supplier Interface Study
Electronic Specifier has announced that it will be conducting a European Engineer and Supplier Interface Study for 2019. With the aim to understand…
Electronics Weekly BrightSparks Winners Announced for 2019
Electronics Weekly BrightSparks young engineer programme winners were announced on the 2nd May at an awards ceremony held at the IET Maxwell Library…
productronica Innovation Awards 2019: Now Open for Entries
productronica 2019, the leading trade fair for development and production in the electronics industry, has announced that it will present the…
Breakout Session 3: How Alitalia Personalises its Website
One thing I learnt at the Adobe EMEA Summit this year was that B2B marketers can learn a lot from consumer marketers. In an interesting presentation,…
Breakout Session 2: GDPR and Marketo
GDPR might be the nightmare that won’t go away for marketers. This presentation, however, established the value of good data stewardship, showing…