Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Vehicle Electronics Celebrates its 5th Birthday
Congratulations to Vehicle Electronics which celebrates its 5th birthday in December. Founded in 2013, Vehicle Electronics released its pilot issue…
What Truly Makes a HubSpot Lioness?
When my Managing Director Mike first suggested that I participated in the HubSpot ‘Sales Lion’ course I was unsure. As a newbie to sales I was…
CIM Lecture notes – Week 6 – Outlining the marketing mix
What did we cover? It must be the MOST fundamental of all marketing concepts, behold... the marketing mix! I have touched on this in a previous blog,…
How to use Google Analytics to track ALL of your Marketing Activities
Google Analytics is an important tool to use in digital marketing. It allows businesses to measure results of campaigns, compare data and a whole lot…
Top 5 facts you need to know about Account-Based Marketing (ABM)
In many B2B organisations, Account-based marketing has become a big deal as it seems to be brought up at many conferences and in all strategic…
CIM Lecture notes – Week 5 – Presenting your data and information to form insights
What did we cover? In last week’s data collection orientated lesson, we learned how to present and gather insights from raw data. Once we have these…
CIM Lecture notes – Week 4 – Marketing information and research
What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to…
ASML’s Architects Book Review
At the end of November, a fabulous book by Rene Raaijmakers will be released, that describes the history of ASML, the company that now dominates the…
