Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
WTWH Media Acquire Advantage Business Media Assets
In June of this year, we wrote a blog about the sad closing of publisher Advantage Business Marketing (ABM), with the future of publications like ECN…
Who Should You Target: The Grass Roots or the C-Suite?
In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior…
Elektronik Magazine Introduces New Issues for 2020
Elektronik magazine, has announced 'Elektronik 2.0', as the editorial team has revealed that for 2020 instead of regular and special editions, the…
Easily Develop Personas with our B2B Persona Creator Tool
It’s no secret that the key to a successful campaign, is ensuring that you are targeting the right audience, and with the right messages. Online…
Five trends in industrial robotics that are helping to transform manufacturing
Today a Meltwater search of ‘robotics’ headlines tallies 24 results across 12 titles including BBC News, Financial Times and HR magazine. We’re…
What is Active View Viewability and How Can You Improve its Performance?
Ian Poole, editor of Electronics Notes, has provided some great insight with his blog posts in the past, which is why we were delighted to receive…
Growing B2B Agency Napier Welcomes Two New Hires
30th September 2019: Napier, a leading B2B PR and Marketing agency has welcomed two new hires to its team. Claire Davis joins the team as an Account…
PCB Directory Hits 100,000 Views a Month
Online publisher everything RF, has announced that it's PCB Directory website is now receiving 100,000 page views a month, with traffic continuing to…
Hootsuite Summer Social Series Webinar 2: Using search and social advertising together
Following our attendance at the first webinar of the Hootsuite Summer Social Series, we joined the next live webinar to explore the ‘Best practices…
Supplyframe Announces Acquisition of SamacSys
Supplyframe, the industry network for electronics design and manufacturing has announced the acquisition of SamacSys, a leading provider of 2D and 3D…