Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
BBC Report about Online advertisers
Although nothing revolutionary, and quite focussed on B2C, this BBC report is an interesting discussion of the different options for online…
Google trials pay per action advertising
Interesting to hear from Search Engine Round Table that Google is trialing cost per action (CPA) ads. Whilst CPA advertising is - in general - best…
More on corporate slogans
Following on from our previous comments about slogans, the BBC published an interesting article analysing some popular corporate slogans.
Amusing comments on slogans
OK, we know we're all cynics in the UK. BUT everyone in technology must raise a smile at Hacking Cough, the blog written by well-known electronics…
Event guide launched
Tech Event Guide has launched, aiming to provide a comprehensive listing of all the events, shows, seminars, conferences, etc. for the European…
Google news
Google can't keep out of the news. Recent developments of relevance to anyone marketing online include the news that Google is researching ways of…
Click fraud causes Google headaches
Proving that pay-per-click ads don't always mean that a real person is clicking through to your website, Google has been hit by complaints of click…
A guide to exporting data
Many marketing professionals based outside the EU are surprised at the restrictions on exporting data from the EU to the USA. This legal minefield is…
Dynamic email
If you are planning to run email marketing campaigns, you might be interested in the following article about dynamic email - although not specific to…
Cool 3D displays for exhibitions
One of our partners, Communika, held a demo of their cool 3D displays that are ideal for grabbing attention at exhibitions and conferences. The…