Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Is print advertising dead?
With online marketing offering good rates, measurability and the opportunity to pay only for a "successful" ad with pay-per-click deals some people…
Don’t steal images for your website
Today it is really easy to pick up digital images for your website, but beware! Companies such as Getty Images are searching the web for ilicit…
Everyone has marketing problems
Worried about problems with trademarks: don't worry, because almost everyone has problems, even Google. In the UK, Gmail will now be replaced by…
Easy way to make a million
Student Alex Tew has come up with an idea to pay off his student loans, and probably have a nice little bit left over. He's created a web page where…
Less restrictive interpretation of data protection rules?
The subject of European Data Protection legislation is incredibly complex, but an important part of marketing in Europe. Although Europe aims to have…
What gets editors to read press releases?
An interesting bit of research by Response Source/SourceWire Press Release Wire has looked at the most popular releases to try to find out what makes…
Oops. Email strikes again!
Technology introduces new problems as well as solving existing challenges. A modern nightmare is sending an email to the wrong person. The run-up to…
Google is most valuable media company
With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it was worth mentioning that this proponent…
Boosting returns on marketing investment
Although this article discusses consumer marketing, we thought that this article from McKinsey about maximising marketing ROI was interesting. You…
Microsoft launch Metro – a “portable document format”
Adobe has made amazing strides in the market for page layout software, with InDesign now a real competitor to Quark. Much of this success has been…