Video has rapidly grown in popularity, proving itself as a vitally important tool for marketers, that also has a positive effect on SEO.

With some studies saying 90% of a customer’s decision to purchase is made before they contact the sales team, marketers are beginning to understand the need to deliver content using a variety of media, which has driven increased use of video in content marketing strategies to help build relationships with online audiences.

Yet, video marketing isn’t easy. Creating the perfect video content can be a gruelling process for marketers, as they struggle with not only creating original and interesting content, but also knowing where to promote their video.

So how can you ensure your video is improving your website SEO?

Follow our Top 5 Tips to make sure you’re using video in the right way to improve your SEO:

  • Make sure Your Video Content is ‘Good’.

Video content needs to be relevant, surprising and helpful to make a positive effect on your SEO.  Make your video stand out from the noise with content that is significant to your targeted audience.

  • Tell People About Your Video Content

  Creating and posting a video isn’t any good, if no one knows it’s there. It is vital to share, tweet and re-tweet your video. Informing your audience over a variety of social media sites, will not only increase the views of your video, but increase the likelihood of your video being found and driving traffic to your site.

  • Host Your Video on Your Website

  Often the presence of the video itself on your website, can be one of the most important factors in increasing your SEO. Video is viewed as evidence of quality content, and helps send signals to search engines that your page or site contains rich media relevant to search requests.

  • Don’t Forget About YouTube

YouTube is the second most popular website in the world, and it is almost essential to post your Video on the site, as well as your own website. Video’s hosted on YouTube have a much larger potential audience, which in turn can translate into more views.

  • Know Why You are Creating Video

The key to achieving successful video content, is to define your goals, and know exactly what you want to achieve from your video. You should set realistic expectations for your video and know who you want to target. Having a defined goal for your video can only help you achieve success in the long run.


Have you read our Facts and Figures of Video Content Marketing Tip Sheet yet? For even more Tips Click Here.