Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Google Updates Meaning of AdWords “Exact Match”
From the 1st April 2017, Google AdWords initiated changes to the way in which close match variants work on exact match keywords. The introduction of…
Publishing as the new information currency
The following is an opinion submitted to us by Brett van den Bosch, editor of South African publication Dataweek. In it, he considers the value of…
Results are out for the Engineer’s Social Media Report
IEEE Engineering360 Media Solutions, recently conducted its annual ‘Social Media Use in the Industrial Sector’ survey. The online survey, which…
BEEAs and Elektra Awards 2017 open for entry
The British Engineering Excellence and Elektra Awards 2017 are now open for entries. Launched in 2009, the British Engineering Excellence Awards have…
Elektor Launches Elektor Business Magazine
Elektor recently began publishing a new magazine under the name Elektor Business Magazine. This new magazine aims to establish "bidirectional links"…
Elektor to Host Rebecca Geier’s Workshop Tour for Marketers
Elektor has invited Rebecca Geier to Europe, to host a Smart Marketing for Engineers Workshop Tour on Elektor’s behalf in June 2017. Rebecca Geier is…
Why the hell should we do advertising?
Advertising and Cost. Two words that can make any marketer shudder, as they cower in their chair with fear. Yet, is the cost really that high? A…
It’s not just Arrow who has entered the publishing business
At embedded world this year there were some people muttering about the ownership of Electropages.com by Mouser. I have taken some time to write about…
